Creative Founders Course
Fall 2016

a 7-week virtual business training course for 
makers, artists, and designers creating private label products to sell

Registration Is Closed 

  • 0
  • 0
  • 0
  • 0
  • Sept. 26-Nov. 11, 2016

    Only One 2016 Session

  • Virtual Course

    on our beautiful web portal


    joining us

  • 30 Attendees

    seats available 

Clarity • Strategy • Action

You’re a maker, artist, or designer who’s building a business you’re proud of, whether full-time or as a side hustle. Climbing the corporate ladder is not your dream—you love being able to work your way. You pour your heart into your business and you take it seriously. You’re in this for real—it’s not just a hobby for you. But you also take your life seriously—you’re building a business to support your life, not the other way around.

You want the time and energy you spend on your business to be focused and productive—so you can get back to your dog, your kids, your friends, your life. Instead, you end up spending a lot of effort piecing together a series of courses, communities, and coaches that you hope will help move your business forward. But they don’t always pay off—and even when they do, you still have to spend time looking for the next right step to take. You end up feeling like a hit-or-miss detective rather than a founder.

And we want to change that. We help you create a strong foundation for your entire business within a supportive, intimate community. We know your frustrations because we’ve been where you are. This is a place where you gain the knowledge and skills you need to move your business forward—in a supportive environment with other creative business owners just like you, where you feel safe to share your struggles and your victories.

*Images by Ashley Victoria Photography.

7 weeks. 6 experts. 30 peers. Endless access and community.

The Creative Founders Course curriculum covers the 6 Pillars of a Successful Creative Business: Core, Client, Brand, Money, Call, and Plan. We will provide you with actionable takeaways, engaging discussions, our proven course workbook, and plan as the founder of your creative business. First, we develop Your Core purpose and figure out the driving force behind your call to create. Second, we talk about Your Client where we identify and name our people and help you say "no" to the ones who aren't ideal. Third, we move into Your Brand where we futher develope your signature style and collections. Your Call is all about marketing and developing a plan that you can execute and that will work for you. Lastly, Your Plan is where we take a dive deep into the vision of your business and you create a plan for the upcoming year. 

If you launced your business quickly, it took off and now you're realizing you need to take a step back and address the things you didn't have time to get to, this is a great course for you. For 2016, we have updated content and a new platform and website that creates a beautiful learning environment.
 Refine your ideal client, audience messaging, get a hold of your business finances, and walk away with a plan. Start 2017 with a solid plan and know exactly what you need to grow your business.


Each week is packed with information, worksheets, and topics to take your creative business to the next level. This is no fluff. You'll leave with game-changing knowledge to run your business with clarity, strategy, & action, so you can build a living off your business and on your terms. 

The Society for Creative Founders Course (formerly Creative's Academy) is a 7-week virtual course designed to re-focus and re-energize your creative business goals within a community of like-minded creatives. This experience will help you find clarity in the dreams you have and guidance from our experts and your peers with an on-going, elite community.

  • September 26

    Your Core

    Defining your purpose and mission by honing in on your strengths, fears, passions, goals, and purpose is where we start and lay the groundwork for the rest of the conference and your business.

  • September 30

    Your Client

    Defining your ideal client is a must. You can’t be everything to everyone, so we’ll teach you how to identify who your client is and how that will help you grow your business. We’ll walk you through step-by-step to identify your ideal customer.

  • October 5

    Q&A Call

    A joint video call with the Your Core and Your Client coach and Jennifer to answer any questions you have so far and address any other needs you have in your creative business. These call are recorded.


  • October 7

    Your Brand

    Your Brand is the anchor of your company and how you take all the things you’ve learned so far and show it visually throughout your company. It is not just your logo. A big part of your brand is your own signature style and winning the “comparison game”.

  • October 21 

    Your Money 

    After an Implementation week, we'll jump into financials. We all love what we do, but you must pay yourself fairly and priceo your product appropriately. We’ll discuss how you can do both and feel better about it, plus we’ll provide you with spreadsheets and resources to track all of your dollars.

  • October 26 & November 9

    Q&A Calls

    A joint video call with the Your Brand and Your Money coach and the Your Call coach with Jennifer to answer any questions you have so far and address any other needs you have in your creative business. These call are recorded.


  • October 28

    Your Call

    Your call is how you market your business and attract customers. We’ll discuss ways you can freshen your campaigns and implement some strategies as soon as you get home. You’ll leave with the beginnings of your marketing plan and how to “get yourself out there”.

  • November 4

    Your Plan

    All of our content leads to this: a plan. We’ll use our time together this week to iron out any uncertainties, try some marketing tactics to see what works for you, check things off your action items list, and leave with a real, actionable plan and vision for the future.

Your coaches are well-versed in your type of creative business. 


With completely updated course platform and refreshed course content for 2016, your registration includes some pretty valuable content and resources, plus an amazing community of women learning along side you. 

  • 2 Equal Payments


    Ends 9/2/16

    • First Payment Due Upon Registration 
    • Second payment due 1 month after first payment
    • Includes everything listed under the regular rate
  • Early Bird


    Ends 9/9/2016

    • Payment in full
    • Includes everything listed under the regular rate
    • Early bird registations receive a free code to the  Strengths Finder 2.0 test which you need for the first week.
  • Regular Rate


    Ends 9/16/2016

    • Payment in full
    • 60+ page course workbook
    • 35+ video lessons
    • 3 Live Q&A Calls with your coaches
    • 3 months Elite membership to our library after graduation ($200 value)
    • Access to the online course forum and disucssion
    • Lifetime access to the course as long as the course is in existance.


Here's what our alums have to say about the Society for Creative Founders Course...

  • I loved the methodical way, Jennifer and her line up of coaches worked through all the critical steps to really crafting a business that will be successful and authentic to each creative! There were so many moments where I realized I had totally missed the mark on what I was focusing on or presenting to clients. Each night I sat in front of my computer and would work through a lesson and then I would spend the next day reworking the ideas in my head and scratching out notes as I went. Before I started my next plan I would review my changes for the day. I liked the rhythm of the class and the ability to move through each lesson with as much or as little time as I personally needed.  

    Additionally, the online forum was fantastic. Having other like minded classmates who were really trying to work out the details of their goals and business was motivating and exciting. I always love seeing new posts in the forum and seeing what the members are up to!

    Christina Fox
  • "This course was so valuable and I wish I would have known about it years ago. I finally feel like I have a grip on every aspect of my business! I feel so much more confident in my business and myself. And it's an amazing feeling knowing that I have a community of others who are in the same boat as me - who can help me at any time!
    I feel like I can tackle anything. I finally have a grip on every aspect of business. And I am SO excited to see where my business will go after this!!
    The Course was fun too. I looked forward to new content every week!! Some parts were hard, but the hard stuff is so worth it.
    I would recommend this course to anyone with a creative business. I've signed up for a lot of courses and I wish I would've never paid for the others... this one includes everything and was absolutely worth every penny."
  • "The Course was very organized and packed full of information that I could apply to my business immediately! The worksheets were easy to understand and were exactly what I was looking for - I wanted something that I could work on in the comfort of my own home, at my own pace. It is so nice to hear from other industry professionals who have been where I am and are now sharing what they have learned. 

    The Course really allowed me to sit down and focus on my drive, my goals, and my future in the stationery and gift arena. I hadn't really take the time to do that. I literally started with products and had been flying by the seat of my pants! I now have a plan of action, a mission statement, I found my why, and I am getting my finances in order! It feels pretty good! I would recommend this course to anyone who is disciplined enough to put in the work. If you show up and participate there is a wealth of knowledge for you."

    Kelly Parker-Smith
  • The program provided me with the structure that I really needed to sit down and figure out what my business is all about. My educational background is in psychology, and I never took a business course in my life! To have Jennifer guide me through finding my core values, defining my ideal client, strategies for marketing, and really laying down a solid foundation for my small business was amazing! I'm sure as I move forward and put what I have learned into practice I will see my investment in this course returned in spades. I'm so excited to see just how far I am able to push myself and my business now that I have completed this course.

    My biggest concern, if we're being honest, was the monetary investment. I struggle with spending money on myself (especially since having children), but I realized that in the pursuit of my dreams of owning a small creative business, I owed this to myself! Having gone through the course I can confidently say that it was worth every single penny.

    Business experience or not, I think there's something to be gained for everyone from going through this course. This course was everything I needed and more to really get my business up and running. Jennifer helped to take me from just a bunch of dreams without real plans, to clearly laid out business goals that align with my values and my ideal client. I can't even begin to express how amazing her expertise is!

    The time that I invested was 1000% worth it...and truthfully, I wish I could have invested more! This really is an experience where the more you put in, the more you get out. Before, I felt a bit like I was flying by the seat of my pants. I now have a foundation, a set of goals, and a plan to help me reach them. So worth it!

    If you even have a teeny, tiny thought in your head about wanting to do it...just do it! It was great for me as a new small business owner. I'm excited to revisit the course materials in the future as I continue this journey to continue to develop and perfect my business.


    Andie Hemmersmeier  A.M. Paperie
  • I walked into this program having 10+ years of business experience and was concerned that the program would be a lot of repetition or surface coverage of business tactics. Those fears were squashed on Day 1! Jennifer's approach to the program allowed me to dig into my business practices and fine tune them with her well-planned approach to a creative business. I learned new concepts and ideas with every homework assignment.

    I am walking away with confidence, knowledge and a set plan for my business. The best part, I gained some pretty amazing friends I know I can continue to count on for input, support and encouragement.

    I will be honest that some weeks were harder than others to commit the time to do the homework. It was important for me to be "all in" with the process in order to develop skills and understanding of best practices for running my company. As a Mom of three and keeping my business running smooth, the accountability calls each week were always a breath of fresh air. It helped me stay on track for the week ahead and allowed me to organize the processes needed for my day to day work load. The education, confidence and support I received from the Intensive was absolutely worth every penny and moment spent in the program. "When you live for a strong purpose, hard work isn't an option. It's a necessity." -Steve Pavlina

    The program allows you to seek out your weaknesses and strengths to discover ways they can coexist in your business. The program not only provides business knowledge but, a group of people investing in you and your business which is priceless. I would highly recommend this program to anyone seeking more purpose, structure and intention for themselves and their business.

    Carrie Postma
    Codex Planner
  • I loved that the course was broken down in modules that were discussed weekly along with the homework. It made it feel like I was in a real class and not just another webinar. It provided accountability, structure and outlined in detail the course work and discussions. Working through each week's homework forced you to plan, edit and dream in your business in a way that no other source was able to do for me. Writing down goals and making a plan is what makes the dream attainable. I can't pick just one thing I liked, but I will say that the interactive community was so helpful and inspiring.


    I wondered if I was ready to take my business to the next level and I worried that I was farther behind the other classmates than I predicted. I discovered I am ready and I can do this. Jennifer is a great cheerleader and she's great at making you feel capable.


    I feel educated, empowered, driven, capable and excited! I learned SO much through the program and I've already applied so much of it to my brand and plan to use it even more in the future. I feel ready to take on the dreams I've held close for so long.


    It was really in depth and I often felt I had so much to do and I couldn't wait to get started. Each week was loaded with helpful videos, homework sheets, Facebook discussions and invaluable advice that you wouldn't find without a major investment. I'm so happy I was able to go through this course!


    If you have even a seed of a dream, the Intensive is the place to cultivate it and watch it grow. If you work the program, there is no way your business won't grow, it's impossible. I thought I knew what it would take to grow my business, but I can humbly admit, that without this course, I would be so much further behind. I already love to design and I know how to do it. But, I needed clear and concise plans to focus on marketing, finances, branding and vision casting. I can't say enough about where this course took me and I'm recommending it to anyone who is wanting to grow their business.

    Stephanie Turner

This course will pay for itself. Just do it!

One custom client or a handful of orders will cover your investment.
There's no way your business won't grow if you implement what we work on together!



Have a question? It may be answered already below!

  • Is the Society for Creative Founders Course right for me? This course and community is for makers, artists and designers creating original, private lable products. Etsy shop owners, wedding stationery designers, branding designers, website designers, stationery designers, graphic designers, illustrators, hand letterers, and calligraphers have taken our course and found it to be a great fit. If you're planning to sell anything you create, make, or design as a tangible product (even printables), this is the place for you.
  • What can I expect? Your experience is highly personalized. You'll be welcomed by everyone – leave the competition mindset at the door – and you'll leave with 35 new friends and cheerleaders. Our coaches guide you each week and want to get to know you personally. We're an open book, and you can ask anything. Expect to be changed for the better. You'll graduate with the confidence to proudly say that you're a business owner, the the strength to pursue the new ideas you've had for so long, and more than anything else, how to do it with a plan that makes sense.
  • I'm not sure I can commit the time. How long does it take to complete the coursework each week? Although each week's content varies in length, it should take you 4-8 hours per week to complete the content. It really just depends on how quickly you work and where your strengths and weaknesses are. We can promise you that it's work the time you invest. We only open up registration for the Course one time per year, so if you don't want to wait until September 2017, grab one of our 30 seats now. 
  • What are the pre-requisites for attending the Course? Typically, our attendees are solo-entrepreneurs who have been in business for 1-5 years. Our curriculum is designed to meet you wherever you are on your business journey – it gives you an intimate, open, interactive format to learn, share experiences, triumphs, trials, and connect with others who’ve either been in your shoes or are standing right where you are now. If you're feeling like you need to hit the reset button on your business, or you're ready to get serious about your part-time hustle, you should join us. 
  • Didn't this course used to be called Creative's Academy? Why isn't it focused on stationery designers anymore? Yes! This is the course formerly known as Creative's Academy. As part of our company rebrand, we moved everything under one brand umbrella. Other than that, not a thing has changed. It's still for people in the stationery and gift industry, creating and designing their own private-label products or for custom designers like wedding invitation designers and brand designers. The course work has been updated for 2016, to reflect changes in the industry and new tactics we want to share with you! It's still the same great content you expect from Stationery Academy. Anyone creating a product of their own is perfect for this course. 
  • How is this different from the Creative Founders Conference? The obvious answer is that it's a 7-week virtual course instead of a 3 day, in-person event. The content IS different. We use our set of lessons in the Course. At the conference, our speakers are presenting their own content. It's a different experience for sure, but perfect for busy moms or someone looking to dip their toe into our learning experience. Many people attenf both!
  • I have an Affiliate code to use. Where can it be used and what do I get for it? If you have an affilaite code, you'll receive a $250 discount off the Regular Rate of $1249, plus any bonus our Affiliate partner has offered as incentive. Society For Creative Founders is not responsible for or associated with any bonus material or product offered by our Affiliates and it is the Affilaite's sole respobsibility to deliver their offer. Our affiliate partners are compensated for sharing this Course with their audience. They were hand selected by our team and have first hand knowledge of this course and that it works for their audiences. 
  • Do you offer refunds? We are fully invested in our curriculum and how it has proven to work in hundreds of our graduate’s businesses. If you get in our course, do the work and don’t feel like it’s right for you or that we have delivered what we’ve promised, we’ll happily refund 100% of your investment. In order to receive a refund, you must have completed and present all of the available worksheets and homework, and be able to show that you have put our program into action within your business. You must take action to get results.