Society for Creative Founders 2017 Webinars

The 2017 Fall Webinar Series

This fall, we are so excited to be offering six live webinars, beginning on September 22nd through November 29th. We will be diving into specific topics within each of our six pillars to help you to grow your business like a Founder. Each webinar will be hosted by one of these incredible creative founders to help you to bring your business to the next level.

 The Society for Creative Founders is known for our no fluff, content packed, actionable webinars where you leave with a plan in place, and every one of these we have planned for you are no different.  

Each webinar will begin at 10am CST. If you are unable to attend live, there will be a recording as well.

 Seats to the webinars are available to purchase either individually or to purchase as a bundle deal. If you sign up for three or more, we have a special bonus webinar just for you!  


 5 Simple Ways to Define your Niche 

with Kristin Wilson 


Using Trello to Enhance your Client Experience

with Kristin Wilson


Elevating your Brand with your Personality on Instagram  

with Maghon Taylor 


Systems to have in place to Keep Your Money Organized

with Janet LeBlanc 


A Marketing Plan for Shop Owners  

with Kelly Parker Smith


Your 2018 Plan and Business Calendar

with Jennifer Faught



Photo Styling, Prop Sourcing, and Shoot Day Organizing for Social Media using Your iPhone

with Kristin Wilson 


Kristin Wilson

 Society for Creative Founders and Grace & Serendipity

@creativefoundrs @graceandserendipity



If you find yourself wanting or needing to niche down your offerings a bit but you don't know how, this webinar is for you. Using a simplified who, what, where, when, and how method, you will learn the quickfire way to learn what sets your soul on fire the most while you're building a business you love.  

This will turn you from the "I can be the say Yes to EVERYTHING because I can" creative business owner to the "I can be the say yes to ONLY THIS, because it sets my soul on fire" creative business owner.

We Will Cover

  • how to determine if you are building a business doing what you love or just because it pays the bills
  • how to know when it's time to let something go in order to create a more solid foundation to build your core values on
  • how to create a simple system to know immediately if something you want to do is a "HECK YES" or a "meh".

By the end of the webinar, you will have

  •  the five questions to ask yourself before adding or removing something within your business
  • know what THE ONE thing is that you want to build your business upon 
  • a method to teach yourself to sense if this is the right move or one that you're doing "just because"


Kristin Wilson

Society for Creative Founders and Grace & Serendipity

@creativefoundrs @graceandserendipity

FRIDAY, OCTOBER 13 at 10:00am CST


Trello is an amazing business tool that you can use to communicate with your clients and enhance your Client Experience tremendously. By implementing this tool and creating shared boards for each of your different clients projects, you will be able to organize conversations, prioritize important details, make proofing clearer, and make the design process from initial design all the way to completion seamless and easy to replicate time and time again, which will therefore improve your clients experience with you.

*This webinar will be geared towards stationery and branding designers who want to use Trello to encompass communication, proofing, and organization with their clients.

We Will Cover

  • how to create a shared board and teach your client how to use Trello with you
  • how to organize conversations, important dates, proofing, even invoice due dates
  • how to create a branded Trello board using images that reflect your branding 

By the end of the webinar, you will have

  •  a Trello template to use with your clients
  • a plan and beginning checklist to communicate how to use Trello in simple terms your clients will understand 
  • workflow steps that you and your clients can work from within Trello to keep you on track and on tim to completion  

Maghon Taylor

 Owner and Calligrapher at All She Wrote Notes


FRIDAY, OCTOBER 25 at 10:00am CST


Maghon started her Instagram account @allshewrotenotes with just one follower back in 2013 which was herself on her other account! Since then, she has consistently built an engaged following of almost 25 thousand friends, fans and potential customers. In her colorful world of squares, she doesn’t use hashtags and she doesn’t buy into any of the “tricks” to gain more followers. She has built a relationship online that is true to her brand and most importantly true to who she is so that when people meet her offline, they feel like they’ve already been friends for years. In this webinar party, she will share her five best pieces of insta-advice on how you can strengthen your brand’s presence online.  

We Will Cover

  • how to increase engagement naturally
  • how to highight your personality and stay true to your brand  
  • how to strenghten your brand's presence online

By the end of the webinar, you will

  •  be able to take a quick IG audit of your current feed and know what needs to come next to solidify your brand.  
  • have prompts and a challenge to give you ideas of what your followers may like to hear.
  • be encouraged to make Instagram fun again and will look forward to engaging with your followers -- no hashtags required.

Janet LeBlanc

 Paper & Spark




In the Your Money webinar, Janet will cover how to get your financial system organized so you can stay on top of your money consistently and without the stress. We will discuss the tasks you should be checking off your list each month to keep your books in order, leaving you with an understanding of how good bookkeeping habits will actually benefit you, and not just make you feel overwhelmed. We’ll also review your big picture tax obligations so you can feel more confident about what to expect at the end of the year.

We Will Cover

  • tasks you should be checking off your list each month to keep your books in order
  • an understanding of good bookkeeping habits
  • how to stay on top of your money consistently and without the stress

By the end of the webinar, you will know

  • exactly what things you need to be keeping track of each month in your bookkeeping system to be organized and ready for tax time
  • how to set up a healthy, consistent bookkeeping habit without the overwhelm  
  • a better understanding of your tax responsibilities as a creative business owner

Kelly Parker Smith

 Hello World Paper Co. and the Creative Biz Rebellion Podcast

@helloworldpaperco @creativebizrebellion  

FRIDAY, NOVEMBER 15 at 10:00am CST


Leveraging the Power of Your Website AND Etsy

Marketing your online shop is all about choices and one of the biggest ones you will make is where your shop will live. Will you have your own website? Will you have an Etsy shop? Should you have both? In this webinar Kelly Parker Smith from Hello World Paper Co. and the Creative Biz Rebellion Podcast is going to chat about the powerful combination of a stand alone website and an Etsy shop for your product based businesses.  

Kelly is going to discuss the benefits, the challenges, and the marketing strategies needed to run two successful shops online including understanding the difference between your online shop customer and your Etsy customer, deciding which online marketing strategies to implement, and how to present your brand online when you have multiple selling channels.  

We Will Cover

  • the marketing strategies needed to run two successful shops
  • deciding which online marketing strategies to implement 
  • How to present your brand through multiple selling channels

By the end of the webinar, you will know how to

  •  Choose the best marketing strategies for your audience and your chosen selling channels
  • set up an editorial calendar for your brand using your chosen strategies
  • How to best prepare for busy and slow sales seasons with multiple selling channels

Jennifer Faught

 Founder, Society for Creative Founders

FRIDAY, NOVEMBER 17 at 10:00am CST



Now is the best time to plan rather than waiting until the end of the year. Right now you are preparing for the busy holiday season. When it gets here, that's all you'll have time for - just getting orders out the door. Then, you'll have your own time with your family and time to recover and rest from the fast-paced life of a business owner in retail during the holidays.  

The next thing you know, it's the middle of January, and you haven't really put a clear plan together for 2018 and haven't decided which of your 1,001 ideas to implement.

We Will Cover

  • how to create a long-term vision and action steps to make sure your upcoming year is as intentional as possible 
  • how to decide which of your 1,001 ideas is worth your time to execute
  • how to turn your review and visions into an action-oriented plan for the upcoming year

By the end of the webinar, you will have

  •  A 2018 business plan with action items
  • which of your 1,001 ideas you'll complete this upcoming year
  • a calendar with each of your launches and projects listed
  • action items for each launch and/or project
  • peace of mind to know that you've already completed your 2018 plan!

Kristin Wilson

 Owner, Society for Creative Founders and Grace & Serendipity

@creativefoundrs @graceandserendipity



When it comes to sharing photos of your products or services online, how many of your images do you capture on your own that you think showcase your work beautifully? Do the photos you take and share on social media drive customers to your website, or do you delete them after you look at them? Perhaps it’s not knowing how to style your products, or you aren’t sure where to get supplies, or even that you haven’t found an easy photo editing app that you love. In this 60 minute webinar, you will learn the basics of product styling, apps for editing, prop-sourcing suggestions and "shoot day organization" to begin to enhance your images and share your work with the one camera you always have on hand and ready to go - your iPhone.  

**You do not need to have an iPhone to learn how to style for this webinar, but the apps suggested and camera capabilities discussed will be available for iOS.

This is a Bonus Webinar for our Fall Series, which is available only to those who register for three or more webinars. It is not available to be purchased separately.  

We Will Cover

  • the basics of styling - how to group like-items, how to create depth in images and keep the focus on particular pieces
  • apps for editing your images that highlight your brand and appeal to your ideal client
  • how to organize a “shoot day” to take multiple pictures of many products in a small amount of time

By the end of the webinar, you will have

  •  The knowledge you need to improve your skills
  • a plethora of suggestions for props
  • the confidence that you CAN take pictures of your own work and have them turn out beautifully