The Conference
March 5–8, 2017

Three Day, All-Inclusive Workshop that helps stationers, Etsy shop owners, illustrators, and designers go from 1,001 ideas to getting clarity for the best ideas to execute by designing developing a clear direction for your business so you know where to go next.

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  • March 5-8

    Only One 2017 Session

  • Pensacola, FL

    Lee House


    joining us

  • 20 Attendees

    seats available 

As stationers, illustrators, Etsy shop owners, and designers, you’re a creative business owners - you're creative founders.

And it’s hard to strike a balance between the creative side of our brain and the logical business side. Being and doing "all of the things" for your business and still finding time and inspiration to create new designs and come up with new ideas is the world we live in.  How would you feel if you knew you had a plan and a community of true business friendships to back you up long after you left a conference?

As a creative business owner...
• You have 1,001 ideas and aren’t sure which are the best ones to execute. 

• You’re tired of working like crazy for what seem like little reward.  
• You’re working so hard to increase your revenue but it isn’t growing as fast as you’d like.  
• You’re doing it all, which is a heavy burden and you know you can’t keep up at this pace.  
• Your online community isn’t what you really need anymore - you want to form personal friendships with people who are in your specific industry.  

How do you find clarity and know which is the shortest path to your dreams? Who can help you with specific experience in your industry?

Your big dreams may seem far from reach now, and there is all this messy stuff in the middle of trying to get there. You need clarity.

With more clarity, you’ll not only know what to work on, but you’ll...  
  • also give you more time and a better work/life balance 
  • know you can trust yourself to do the work to actually get there 
• know what products to produce because they align with your goals 
• have a roadmap to follow instead of flying by the seat of your pants  

Right now, you may feel overwhelmed, feel burnt out, frustrated you aren’t in the mindset to plan, stuck, or uninspired.  The Creative Founders Conference is exactly what you’ve been looking for to help you feel inspired, in control, and confident in your work and your dreams. And we have experience in your specific industry.  

What makes the Creative Founders Conference different? It forces you to get it done in three days by immersing you in our proven steps to give you a specific plan and roadmap to follow for your business this year and well beyond. We don’t talk at you and leave with you with a ton of homework afterward. We work through every step with you so you have a roadmap at the end to is so clear, you’ll know exactly what to do when you get home. We incorporate business goal setting, financial forecasting and your marketing plan into one roadmap for 2017 - these all work together - we cover all aspects of a creative business for stationers, illustrators, designers and Etsy shop owners who are designing their own private-label products. 


The Society for Creative Founders Conference (formerly Stationery Academy) is a retreat-like, three-day conference designed to re-focus and re-energize your business goals within a community of like-minded creatives. This all-inclusive experience will help you find clarity in the dreams you have and guidance from our experts and your peers with an on-going, elite community. Get the asnwers you crave and leave with specific action steps and a business plan for your creative business.

Each all-inclusive day is packed with information, worksheets, breakout groups, demos and topics to take your creative business to the next level. This is no fluff. You'll leave with game-changing knowledge to run your business with clarity, strategy, & action, so you can build a living off your business and on your terms. View a full, detailed description of the conference here

  • DAY 1
  • 1:30pm - 2:30pm


    with Jennifer Faught

    Pull up a seat and get comfy! We'll introduce ourselves and kick off the 2017 event! We'll start at 1:30 sharp! Plan to arrive at the Lee House at 1:00pm.


  • 2:30pm - 4:30pm

    Pillar 1: Your Core

    with Kristin Wilson. 
    Before you can truly create a business you absolutely love and look forward to doing every day, you need to know your why behind it all. Building upon the things that matter most in your life, finding the necessary balance in the ebb and flow of business-ownership, and building upon what you know are all main parts of the amazing puzzle that is creating a business you love.


  • 4:45pm - 5:45pm

    Pillar 2: Your Client

    With Jennifer Faught.
    Attracting the right customers comes with a carefully crafted message to your ideal client profile. You might feel like the profile you created is the star—the one you dream of helping, the one you create Pinterest boards about, the one you think about every time you create something new. But really, it represents more than that. We’ll dive into your markets, industry, and products and services you offer to identify your more specific target audiences. 

  • 7:00pm - 8:30pm


    9:00pm - 10:00pm 
    Porch Chats
    After dinner, we'll all hang out in our pj's with our expert speakers for specific topics. Sunday, we'll talk about Balancing Mom-hood and Business with Kristin and Monetizing Your Business with Olivia. This is one of the best parts of the conference because you get personal advice from your peers and speakers. 


  • DAY 2
  • 9:00am - 11:00am

    Pillar 3: Your Brand

    with Bonnie Bahktiari. 
    We'll lay the foundation for a brand you'll be proud to put your name on, and one that will resonate with your ideal client straight from the heart. At the end of this session, you'll walk away with a clearly defined heartfelt visual identity for your business, an intentional brand strategy to curate longevity, and an approach that stands for authenticity and profitability in your work.


  • 11:30am - 12:30pm
    1:30pm - 2:30pm


    We'll split up into 2 groups with your choice of attending one of two breakout sessions: Scaling Your Business with Aislinn or Photo Styling with Kristin in the morning. Afternoon session: Instragram with Authenticity with Bonnie or Creativing Cohesive Collections: Wholesale 101 with Jennifer


  • 2:45pm - 5:00pm

    Pillar 4: Your Money

    with Janet LeBlanc.
    We all love what we do, but are we paying ourselves fairly to reach our life goals? Do you have a financial plan and good bookkeeping habits? You'll walk away with concrete, actionable steps and a better understanding of how to "deal with" your business finances, all broken down from the often-confusing accounting and tax subject matter into "plain english" for creative people.

  • 6:30pm - 8:00pm


    Walk to off-site dinner at a local restaurant.

    9:00pm - 10:00pm
    Porch Chats
    After dinner, we'll all hang out in our pj's with our expert speakers for specific topics: Selling on Etsy with Janet or Client Experience with Bonnie. This is one of the best parts of the conference because you get personal advice from your peers and speakers. 


  • DAY 3
  • 9:15am - 11:15am

    Pillar 5: Your Call

    with Olivia Omega.
    Here, you'll understand the difference between a marketing strategy and marketing tactics, then focus on strategy (big picture...WHY are we doing this?)
    You'll see how all other aspects of your business (Core, Client, Brand, Money) relate to marketing, and how to leverage our brand and clients in marketing. Ending with a marketing strategy that you can take home, hang on your wall and use as the foundation or blue print to build a marketing plan upon and eventually map out individual tactics.

  • 12:15pm - 1:15pm


    We'll split up into 2 groups with your choice of one of two breakout sessions: YOUR Marketing Plan with Olivia or Inventory and Cost of Goods Sold with Janet. 


  • 1:30pm - 2:30pm

    Creative Break

    This is your chance to head to the beach, play with some calligraphy practice, do some adult coloring, sip on some wine or afternoon coffee, take a walk in the square or downtown Pensacola, take a nap, or get your game plan together before we start our final session. 


  • 2:45pm - 4:45pm

    Pillar 6: Your Plan

    with Jennifer Faught
    At the end of the conference, we'll talk all of your ideas and action items and create a plan for you. You'll have a system to track your goals and vision for the future and get that clarity you've been craving!

    7:30pm - 10:00pm

    Graduation Dinner with achampagne toast to celebrate!


  • DAY 4
  • 9:00am - 12:00pm

    1-on-1's with Our Experts

    You can book additional time with our speakers to help you finalize your plan and receive 1-on-1 coaching for your business. 45-minute sessions are available for after you register, and are first come, first serve.


  • 11:00am

    Check Out

    Feel free to hang around in the common areas of the Lee House before you head home. 

    Pensecola also has a great little main street to stroll and explore.


  • On-Going Community

    The SCF Community

    Your experience doesn't end when you graduate from our conference. As an alumnae, you're now a part of an exclusive community and have a free 3-month trial of our SCF Community. You'll leave with true friendships and cell phone numbers of people you'll text weekly for support and encouragement!

2017 Speaking Panel

We hand-select our speakers, who have real experience in business. Our speakers are approachable, and genuinely care. Our breakout topics dive deeper into niche topics to give you the opportunity to customize your learning experience with us. 

Our speakers are well-versed in private-label products and design (makers • artists • designers who are selling their original work as a private-label products) with experience in running their own business successfully. You'll be able to cover anything with our 2017 panel - whether it be wholesale, retail, licensing, custom services, or online retail (Etsy, Amazon Handmade, or your own online shop). And the breakout topics will focus heavily on marketing and selling online.

Stationery designers, calligraphers, Etsy shop owners, graphic designers, artists, creatives and makers who are running a creative business will leave with actionable takeaways, engaging discussions, business systems and plan, a strategy for strategic growth, guildlines to create a strong brand, marketing plan and strategies, strong foundational values and an authentic community.


Your Accommodations

The Lee House is a boutique hotel offering a unique, retreat-like setting for our event. Nestled in by the bay, in the heart of the Historic District of downtown Pensacola, the Lee House captures the charm of the original 1866 home that once stood on its site, and exudes a historic feel complimented by modern decor and luxurious conveniences. Pensacola is where our conference first began, and we're making it our permanent home for our annual conference.

You may notice a bit of a difference from our typical "hotel conference room" experience. We're striving to develop even closer relationships and late-night converstations with this retreat-like experience where we'll have the entire house to ourselves with all the comforts of home.

The covered porches, sunset views, comfortable common areas, and veranda will allow for lots of late night chats and cocktails in a more comfortable environment after our official classroom time ends for the day and dinners conclude.  


Register Now

The conference 2017 all-inclusive packages include tuition, 2 lunches, 3 dinners, 3 nights accommodations (Sunday, Monday, Tuesday) at the Lee House in Pensacola, Florida, cocktails, snacks, and some delightful surprises along the way. ALL tickets are non-refundable and non-transferable. Some of our rooms will accommodate 4 people and some will accommodate 2 people. All rooms have either 1 queen (2 people), 2 queens (4 people) and assignments will be made by conference directors based on your style (we base this off of your personality, if you're an early riser or late sleeper, etc. with a fun and simple quiz. This always makes for some pretty awesome roomie pairings!). If you have a roommate request, please let us know on your application.

  • Reserve Now!


    Ended 1/5/17 at midnight CST

    • *First Payment of $599 Due Upon Registration 
    • *Final balance of $1900 due February 1
    • Includes All Accommodations Listed for the Regular Rate
  • Early Bird


    Ended 12/5/2016

    • Payment in-full due upon registration.
    • Includes All Accommodations Listed for the Regular Rate
  • Regular Rate


    Ended 1/15/2016 

    • 3 days full of packed content
    • 60+ worksheets and invaluable take-home materials
    • All the lovely swag we provide you
    • Alumni Rates for future events
    • 3-month Elite Membership to the SCF Community
    • Confidence, knowledge, community, and a plan built specifically for you.


 Here's what our alums have to say about the
Society for Creative Founders Conference
read more testimonials here.

  • “I was blown away with how much I learned in that short amount of time, not only for my business but also for myself. I was very worried and nervous about going to the conference. I didn't think my small business was large enough to attend such a conference, but boy was I wrong. I think the decision to attend when I did was the best. Everything that I gained and learned from the conference will help me to grow my business efficiently. I went in with very little confidence and I walked away with big plans and my head held high! I was encouraged to "dig deep" which has always been difficult. I walked away with so many connections to new vendors, and the knowledge to know how to use them to my advantage. I've learned more about my own self and how I can apply those discoveries to my own creative business. 

    I loved becoming part of such a creative and inspiring community of other creatives. Everyone has been so supportive and encouraging with helping me dig deeper and discover my business goals. These connections have made the decision to become a part of the Society for Creative Founders one of the best decisions of my life.”

    Cairre Wiley
    creative founder of Elle Designs
  • "It has been a week since I've been home from the Conference, and I feel a tangible difference in my disposition towards my business. In the weeks and months leading up to the conference, I felt frantic and anxious throughout the workday, always rushing to get from one order to another, ending the day breathless and left with little energy for the things I love to do outside of work. After working through the sessions and experiencing the community of Society for Creative Founders, I feel a different sense of peace throughout the week knowing that I have a clear direction for the future of my business. Not only to do I feel relieved, but I find myself approaching my work with a greater sense of urgency and excitement, knowing that I have a stronger foundation for what I want my business to look like this year and in five years. I know that I have a huge mountain of tasks ahead of me, but I left with an increased sense of confidence in my ability to do the work. I feel incredibly inspired to support the women around me and continue to build community.
    ...[this] is not a 101 course. I gained a wealth of knowledge from the content of the sessions themselves. Though I have attended several creative conferences in the past, I found myself working through exercises that were totally new to me and had a huge impact on the way that I now think about my business. The breadth and depth of the content genuinely exceeded my expectations. Each minute was used intentionally for learning and community; there was no wasted time. Furthermore, the community was outstanding. I also gained so many quick tips about the stationery and product world that I picked up and jotted down in fleeting moments throughout the experience--the kind of insider knowledge that is only possible when you get a group of like-minded and paper-loving businesswomen together. Most importantly, I gained a sharper perspective on the mission of my business and the type of life I want to build, with my business as a key component but NOT the center. I had some staggering realizations about the way that I have been operating in over the last two years and how unsustainable it is, and I know that I will operate very differently moving forward."
    Alex Estes
    creative founder of  Praire Letter Shop
  • [There is] "So. Much. Knowledge. Enough knowledge that I'll be sorting through it for weeks to come. That much information could easily be overwhelming, but the leaders organized it in a really easy and clear format (with worksheets!) that made everything super easy to understand and process. And the connections and fellowship you gain at the Conference are truly priceless. Sharing dreams, goals, and fears with other creative founders was inspiring - and super emotional! I cried with gratitude, I cried with empathy, I cried with laughter. And I walked away from the Conference knowing that I had gained the knowledge to take my business to the next level and the support to help get me through those lonely, insecure moments that we all have as entrepreneurs.

    Coming into the Conference, I felt pretty insecure about my business and my talent. I knew that I had built up a nice little brand, but I was frozen with fear about taking it to the next level. After the Conference.... oh my goodness, I feel like a different woman! I feel like I can take on the world. For the first time, I feel confident in my work, confident in my brand, and confident in the possibilities of the future. Hearing everyone's stories and their personal journeys opened my eyes to the fact that we are ALL unique and we are ALL worthy. All of the leaders were amazing and the skills I learned at the Conference are invaluable and have helped me form a more solid brand - one that I feel proud to present and want to show off! The more I looked into [the Conference], I thought, "Wow, everyone raves about it. This sounds too good to be true!" And now I'm one of those people raving about it - it is everything that I read about and more. Because while alums can tell you all about the skills and the lessons you will learn, they really can't tell you about the emotional side of it - the amazing friendships, support, and the fellowship that you'll experience at the Conference. It is such an intimate environment - I can't imagine getting that kind of one-on-one attention and time at any other conference. And don't even get me started on the swag!"

    Amy Braswell
    creative founder of PaperFinch Design
  • "I loved learning from these women who know their stuff and actually putting the pen to paper and doing the work when we were in the room. Once I got home I had to hit the ground running and at other conferences I had to go home and do the work AFTER. I loved how we filled out the sheets sitting there at that moment so I got to come home ready to take action.

    I got to feel like I could be 100% authentic here and absolutely myself. Sometimes other conferences make you be quiet or more reserved and are SO so serious that I leave feeling like “did I really get to know anyone here?” This one was absolutely my favorite because I got to just be me –confetti and all.

    I am turning in my notice to leave my full time job. This was the last and final push I needed to take that leap and the money module helped make the financial piece of this puzzle crystal clear. I felt so supported, encouraged and SAVVY about my business moving forward. It is education heavy which I SO greatly appreciate. I felt like I didn’t hear things that I had already heard at other conferences. I was concerned initially that my business may be too far along to attend Stationery Academy and it was more for beginners but I couldn’t have been more wrong. I think there is room for anybody and everybody to learn if they have an open mind.

    I had this on my list of workshops to attend, and timing was right! The webinar that jennifer hosted was what made me pull the trigger. This conference exceeded my expectations. I am so excited I was able to attend and feel like it was absolutely worth the investment."


    Maghon Taylor 
  • "There was so much information to soak in, I felt like a sponge. I gained so much reassurance. ...reassurance that I was not the only one with my head in the clouds, not the only one who has fears. I gained a very real "we're all human" mindset. The speakers and sponsors, they're human too. They can make jokes, they can be vulnerable. We were all of the same, and knowing that helped me tremendously. 

    Going in to the conference, I was a little nervous about what I'd leave with. "I know this stuff," I thought. I was wrong. I simply learned SO much more than what I thought I already knew. I refined it, perfected it. I had a general idea of where I wanted my business to go. Attending the Society for Creative Founders conference was like hiring an intense three-day business mentor that REALLY laid your thoughts out to a feasible and reachable plan in order to reach both short and long term goals. You may think you know this stuff, but having a support system to evaluate and encourage you along the mapping-out of your business, this was invaluable. 

    I've heard from so many how wonderful this conference is and that I wouldn't regret going. The biggest push in my decision was being able to unplug and step away. Like any artist, you often need to step away from your sketchbook, only to come back to see what changes need to be made. I knew the Conference would allow me to do just that. I just got the feeling that if I left only with a sense of rejuvenation from a three-day get-a-way, that would be enough. I left with so much more than that and I'm so thankful I decided to go."

    Hope Johnson
    creative founder of The little Blue Chair
  • "StatAcad gave me the confidence that I needed to say proudly that I am a business owner, finally share things that I’ve taught myself how to do (and do well!), gave me the strength to pursue the new ideas that have been bouncing around in this head of mine for so long, and more than anything else, taught me how to do it with a plan that makes sense.

    For the first time in I can’t tell you how long, I feel like I am in control of my business instead of my business controlling me.  I am now able to plan ideas instead of flying by the seat of my pants, know exactly how much time, effort, and cost goes into every single product, know which things to change to better reflect my brand and know which things I need to amp up as they have my own unique story attached to them.

    None of this could have been accomplished without Stationery Academy.  I finally feel like I have crawled out of that awful negative quicksand and am ready for this new transition into having a product based business instead of needing to rely on my services from wedding planning to keep me going.  And by the end of this week, the planning services section will no longer even be listed on my menu on my website, and I’ll have added more of my product photos other than invitations to share the things I have been working on so diligently since we returned.

    This conference has absolutely changed my life and the future of my business, and has me so excited and organized with what the future holds.  If things (hopefully) take off in the months ahead … I finally feel like I know how to handle it and am ready for whatever may come my way."

    Kristin Wilson 
    creative founder for Grace and Serendipity


Lee House


400 Bayfront Parkway

Pensacola, Florida


No need to book a room - it's taken care of for you.


Southwest Airlines and other major airlines fliy to Pensacola.


Sometimes a seat will open at the last minute!



Have a question? It may be answered already below!

  • Is the Society for Creative Founders Conference right for me? This conference and community is for makers, artists and designers creating original, private lable products. Etsy shop owners, wedding stationery designers, branding designers, website designers, stationery designers, graphic designers, illustrators, hand letterers, calligraphers, interior designers, event planners, and bloggers have attended and found it to be a great fit. If you're planning to sell anything you create, make, or design as a tangible product (even printables), this is the place for you.
  • What can I expect? Your experience is highly personalized. We ask a lot of questions up front on our registration form so we can create the beautiful details you've come to expect from this conference. You'll be welcomed by everyone – leave the competition mindset at the door – and you'll leave with 25 new friends and cheerleaders. Our speakers are with you at all times and want to get to know you personally. We're an open book, and you can ask anything. Expect to be changed for the better. You'll leave with the confidence to proudly say that you're a business owner, the the strength to pursue the new ideas you've had for so long, and more than anything else, how to do it with a plan that makes sense.
  • I'm not sure I can attend this time. When is the next conference? There is only one in-person conference each year, so if you don't want to wait until 2018, grab one of our 20 seats now. We do have other virtual events planned for 2017 - the Course and the Intensive. If you are interested in those, sign up for our newsletter or visit our home page to learn about those as registation becomes available.  
  • What are the pre-requisites for attending the Conference? Typically, our attendees are solo-entrepreneurs who have been in business for 1-5 years. Our curriculum is designed to meet you wherever you are on your business journey – it gives you an intimate, open, interactive format to learn, share experiences, triumphs, trials, and connect with others who’ve either been in your shoes or are standing right where you are now. If you're feeling like you need to hit the reset button on your business, or you're ready to get serious about your part-time hustle, you should join us. 
  • Do you have payment plans? Yes, we do offer payment plans! Check the ticket information above for more information.
  • Where do I book my room? Accommodations are included in your registration fee. Please see the individual registration pages for detailed information regarding what’s included in your registration. Roommate assignments will be made by us, unless you request otherwise on your registration form. If you would like to come early stay longer, you can book directly with the hotel.
  • Is there a rate that doesn't include a hotel room? Part of the experience of the Conference is the “retreat” and bonding with the other 25 creative entrepreneurs that attend. In addition to the content, resources, and education, the relationships you will create are invaluable and they continue past your time with us. We have experimented having a rate without the hotel included and saw a significant difference in the experience of the women who didn’t stay in the hotel vs. those who did. All regitration include your accommodations. 
  • How do I know who my roommates will be? Unless you specify a particular roommate, we'll pair you with another attendee(s) to share a room with. We strategically pair roommates that we think could benefit from knowing each other and many roommates become long-term accountability partners far after the conference has ended. We even as questions like: do you like it chilly or warm and toasty in your room? are you an early riser or late sleeper? and things to make sure all that awkward stuff is out of the way well before the conference begins. Plus, you'll know everyone attending because we'll open the conference Facebook group soon so you can get to know the other attendees. Why do we have attendees share rooms? It's part of the experience! Just trust us!
  • This conference is a lot more expensive than some other creative conferences. Why? We know the Conference is a big investment. But it is SO worth it. Don't forget that your room is included in your registration fee, plus your meals, time with our experts, our binder full of worksheets for your biz planning, and some delightful surprises along the way. We bring in TOP talent and experts with real business experience. After you graduate, we offer alumni discounts on future events and you have access to our exclusive alumni forum, full of creative business owners just like you. We do offer a payment plan at the regular rate to help with the investment. All you have to do is get here and the rest is taken care of for you. 
  • Do you offer refunds? Because of the all inclusive nature of the workshop, we are unable to offer refunds after registration (unless something crazy happens and we had to postpone or cancel the conference - then we'd happily fully refund your registration). Registrations are non-refundable and non-transferable.
  • What should I bring with me? Your favorite pen for note taking and 25 business cards. In terms of what to wear, we suggest stylish but comfortable during the day and for most dinners. Our last dinner will be a bit business casual. Make sure to bring comfy lounge wear for evenings on the porches. A more detailed schedule and suggested dress code will be delivered closer to our time together. As usual, please don’t hesitate to let us know if you have questions!
  • What if I have dietary restrictions? We pay careful attention to your restrictions, allergies, or aversions and will tailor your meals to suit your needs. Expect a follow up email after our menus are selected to confirm they will be appropriate for your dietary needs.
  • How many people attend and what is the content like? 20 attendees and 5 speakers. A small group allows for a lot of time to dive deep into the content and learn from each other. We'll spend some time as a group in the main classroom for our 6 main modules (the 6 Pillars), while also breaking out into 2 groups for breakouts that are focused on more niche content like social media, wholesale, launching collections, legal, and so much more. You'll have a choice of which you prefer to attend. We'll also have some creative time to give your brain a break!
  • When should I plan to arrive and depart? Our conference will start with a welcome at 1:30 P.M. on Sunday in the main conference room, so plan on arriving by 1:00 P.M. Departures will be Wednesday with checkout time at 11:00 A.M. If you'd like to book some 1-on-1 coaching time with a speaker, those will be held on Wednesday morning from 9am-1pm and are first come, first serve. You can sign up for that in mid-December, after our speakers have been confirmed.
  • How do I get there and where do I park? Flights are available through the Pensacola International Airport and are very reasonable via Southwest Airlines. Ubers and taxis are available as transportation from the airport to the Lee House. Lee House is approximately 7 miles from the airport, located at 400 Bayfront Parkway in the Historic District of downtown Pensacola, Florida, on the corner of Bayfront Parkway and Alcaniz Street overlooking the beautiful Pensacola Bay and the charming Seville Square. Parking is available in the Fountain Park lot directly across Alcaniz Street. On-street parking is also available along Alcaniz Street and adjacent streets. There is also limited private parking on the property behind the Lee House off of Zaragoza Street. There is a drop-off zone in front of our Alcaniz Street entrance for guests who are checking in or out. No big hotel parking fees here!