Only One 2017 Session
And it’s hard to strike a balance between the creative side of our brain and the logical business side. Being and doing "all of the things" for your business and still finding time and inspiration to create new designs and come up with new ideas is the world we live in. How would you feel if you knew you had a plan and a community of true business friendships to back you up long after you left a conference?
As a creative business owner...
• You have 1,001 ideas and aren’t sure which are the best ones to execute.
• You’re tired of working like crazy for what seem like little reward.
• You’re working so hard to increase your revenue but it isn’t growing as fast as you’d like.
• You’re doing it all, which is a heavy burden and you know you can’t keep up at this pace.
• Your online community isn’t what you really need anymore - you want to form personal friendships with people who are in your specific industry.
Your big dreams may seem far from reach now, and there is all this messy stuff in the middle of trying to get there. You need clarity.
With more clarity, you’ll not only know what to work on, but you’ll...
• also give you more time and a better work/life balance
• know you can trust yourself to do the work to actually get there
• know what products to produce because they align with your goals
• have a roadmap to follow instead of flying by the seat of your pants
Right now, you may feel overwhelmed, feel burnt out, frustrated you aren’t in the mindset to plan, stuck, or uninspired. The Creative Founders Conference is exactly what you’ve been looking for to help you feel inspired, in control, and confident in your work and your dreams. And we have experience in your specific industry.
What makes the Creative Founders Conference different? It forces you to get it done in three days by immersing you in our proven steps to give you a specific plan and roadmap to follow for your business this year and well beyond. We don’t talk at you and leave with you with a ton of homework afterward. We work through every step with you so you have a roadmap at the end to is so clear, you’ll know exactly what to do when you get home. We incorporate business goal setting, financial forecasting and your marketing plan into one roadmap for 2017 - these all work together - we cover all aspects of a creative business for stationers, illustrators, designers and Etsy shop owners who are designing their own private-label products.
1:30pm - 2:30pm
with Jennifer Faught
Pull up a seat and get comfy! We'll introduce ourselves and kick off the 2017 event! We'll start at 1:30 sharp! Plan to arrive at the Lee House at 1:00pm.
2:30pm - 4:30pm
with Kristin Wilson.
Before you can truly create a business you absolutely love and look forward to doing every day, you need to know your why behind it all. Building upon the things that matter most in your life, finding the necessary balance in the ebb and flow of business-ownership, and building upon what you know are all main parts of the amazing puzzle that is creating a business you love.
4:45pm - 5:45pm
With Jennifer Faught.
Attracting the right customers comes with a carefully crafted message to your ideal client profile. You might feel like the profile you created is the star—the one you dream of helping, the one you create Pinterest boards about, the one you think about every time you create something new. But really, it represents more than that. We’ll dive into your markets, industry, and products and services you offer to identify your more specific target audiences.
7:00pm - 8:30pm
9:00pm - 10:00pm
After dinner, we'll all hang out in our pj's with our expert speakers for specific topics. Sunday, we'll talk about Balancing Mom-hood and Business with Kristin and Monetizing Your Business with Olivia. This is one of the best parts of the conference because you get personal advice from your peers and speakers.
9:00am - 11:00am
with Bonnie Bahktiari.
We'll lay the foundation for a brand you'll be proud to put your name on, and one that will resonate with your ideal client straight from the heart. At the end of this session, you'll walk away with a clearly defined heartfelt visual identity for your business, an intentional brand strategy to curate longevity, and an approach that stands for authenticity and profitability in your work.
11:30am - 12:30pm
1:30pm - 2:30pm
We'll split up into 2 groups with your choice of attending one of two breakout sessions: Scaling Your Business with Aislinn or Photo Styling with Kristin in the morning. Afternoon session: Instragram with Authenticity with Bonnie or Creativing Cohesive Collections: Wholesale 101 with Jennifer
2:45pm - 5:00pm
with Janet LeBlanc.
We all love what we do, but are we paying ourselves fairly to reach our life goals? Do you have a financial plan and good bookkeeping habits? You'll walk away with concrete, actionable steps and a better understanding of how to "deal with" your business finances, all broken down from the often-confusing accounting and tax subject matter into "plain english" for creative people.
6:30pm - 8:00pm
Walk to off-site dinner at a local restaurant.
9:00pm - 10:00pm
After dinner, we'll all hang out in our pj's with our expert speakers for specific topics: Selling on Etsy with Janet or Client Experience with Bonnie. This is one of the best parts of the conference because you get personal advice from your peers and speakers.
9:15am - 11:15am
with Olivia Omega.
Here, you'll understand the difference between a marketing strategy and marketing tactics, then focus on strategy (big picture...WHY are we doing this?)
You'll see how all other aspects of your business (Core, Client, Brand, Money) relate to marketing, and how to leverage our brand and clients in marketing. Ending with a marketing strategy that you can take home, hang on your wall and use as the foundation or blue print to build a marketing plan upon and eventually map out individual tactics.
12:15pm - 1:15pm
We'll split up into 2 groups with your choice of one of two breakout sessions: YOUR Marketing Plan with Olivia or Inventory and Cost of Goods Sold with Janet.
1:30pm - 2:30pm
This is your chance to head to the beach, play with some calligraphy practice, do some adult coloring, sip on some wine or afternoon coffee, take a walk in the square or downtown Pensacola, take a nap, or get your game plan together before we start our final session.
2:45pm - 4:45pm
with Jennifer Faught
At the end of the conference, we'll talk all of your ideas and action items and create a plan for you. You'll have a system to track your goals and vision for the future and get that clarity you've been craving!
7:30pm - 10:00pm
Graduation Dinner with achampagne toast to celebrate!
9:00am - 12:00pm
You can book additional time with our speakers to help you finalize your plan and receive 1-on-1 coaching for your business. 45-minute sessions are available for after you register, and are first come, first serve.
Feel free to hang around in the common areas of the Lee House before you head home.
Pensecola also has a great little main street to stroll and explore.
Your experience doesn't end when you graduate from our conference. As an alumnae, you're now a part of an exclusive community and have a free 3-month trial of our SCF Community. You'll leave with true friendships and cell phone numbers of people you'll text weekly for support and encouragement!
Creative Business Growth Strategist and your host. The Founder behind Society for Creative Founders. Jennifer started her career in marketing and design for the healthcare and tech industries, and then started her wedding invitation business in 2008. She grew her business to a six figure operation. In 2013, she took the helm of this Conference (formerly known as Stationery Academy) and has built virtual learning opportunites as well in the Course, Intensive, and Community. Jennifer will lead you through the Your Client and Your Plan sessions. I built this conference to help stationers, calligraphers, designers, makers, artists, and gift product designers create systems, build strategies for strategic growth, and strong foundational values - all rooted in community. I hope you’ll join me at the conference–where women support women in business—and in life. xoxo
of Grace & Serendipity and presenting Your Core. Conference Event Coordinator. Kristin Wilson is the founder and designer of Grace and Serendipity, a custom and product based business created to celebrate the moments that happen in the seasons of life. Falling in love for all things paper and typography from her initial business as a wedding planner, she now works closely with brides and designs custom wedding invitations, along with running an online shop with products for weddings and items with enriching words to instill happiness and strengthen your faith. Kristin is a wife and a mama to three, who believes that everything happens for a reason and life is meant to be celebrated. She loves encouraging other business owners and helps them to find the meaning behind their business, organizing their days to find the most productive ways to be able to build the most life into each one. Breakout sessions: Photo Styling and Balancing Mom and Business Life.
of b is for bonnie and presenting Your Brand. Hello, new friend! I'm Bonnie Bakhtiari, wife to my college sweetheart, pet parent to the most rambunctious golden retriever this side of the Mason-Dixon, and the founder and creative director of b is for bonnie design, a boutique branding studio for creatives. In addition to being a brand designer and strategist, I’m also a small business educator, and founder of the Illume Retreat, which is an intimately restful three-day retreat for entrepreneurs striving to build businesses grounded in a clear sense of purpose. My heart is centered around the desire to encourage and inspire through design, and nothing gives me greater joy than working with talented entrepreneurs to create brands that are an authentic reflection of who they are. I believe in living life with joy, fierce love and abundant grace as you chase what matters most. You can often find me with a soy latte in hand, swooning over anything in a shiny shade of gold, and sharing a good conversation with friends, old and new. I can't wait to meet you! Breakout sessions: Instagram with Authenticity & Client Experience.
of Paper & Spark and presenting Your Money. My name is Janet and I’m an accountant, serial-entrepreneur, and mama living in Texas. I started out selling jewelry many years ago on Etsy, and quickly caught the creative bug (my left-brain self desperately needed a creative outlet!). In 2014, I finally aligned my experience as a creative entrepreneur with my accounting background and started designing bookkeeping templates made especially for makers & creatives via my business, @paperandspark. My passion is to help other creative business owners feel confident and empowered when it comes to their money. I firmly believe that with a little bit of knowledge, the right tools, and consistent habits, financial confidence is within every entrepreneur's reach. Breakout sessions: Developing Work/Life Balance and Making the Leap to Your Online Shop.
of Olivia Omega and presenting Your Call. Olivia Omega is the author of Beautifully Branded: The Girls Guide to Personal Branding. Her mission in life is to encourage everyone to dance to the beat of their own brand! She gives creative entrepreneurs the tools needed to successfully build their brands both online and offline through branding, marketing and social media strategy, and by creating transformational online branded experiences for her clients. Olivia started her first craft business at age 13 and has over 14 years of traditional advertising, digital marketing and branding experience. She has been featured in USA Today, Entrepreneur, Businessweek, People and The Ellen DeGeneres Show.
Breakout sessions: Developing YOUR Marketing Plan and Monetizing Your Business.
of Aislinn Kate Photography presenting on scaling your business and conference photographer. Like most photographers, I grew up as the “picture person,” with a cheap disposable camera in hand at all occasions. Unfortunately, it never occurred to me to take an actual photography class, so I graduated (from Yale!) with a degree in Literature and started a short-lived, but enjoyable career teaching high school English. In 2007, my husband handed me a brand-new DSLR and suggested that I consider pursuing photography professionally, which resulted in an actual cartoon light bulb busting over my head (not really, but the inspirational moment was real!). I photographed my first wedding eight months later, and the rest is history. Today, we have two different offices – our flagship studio in downtown Pensacola, and a satellite office in mobile, Alabama. We have six employees (four of them full-time), and together, we handle about 100 weddings a year, as well as providing smaller editorial, corporate, and personal shoots to our community on a daily basis. Our work has been featured in a variety of national media outlets, including the Today Show, Good Morning America, The Huffington Post, BuzzFeed (my favorite!), and our clients’ weddings are regularly featured on a variety of wedding blogs. However, my proudest accomplishment is being asked to photograph the weddings of my local community’s top three wedding planners – all in the same year. When I’m not working, you can find me chasing around my two kids, playing music with my husband in our home music studio (also known as our “living room”), and drinking coffee.
Ended 1/5/17 at midnight CST
copyright 2016 | Society For Creative Founders