APRIL 15-18, 2018

A Three Day, All-Inclusive Workshop Experience that helps artists, makers, and designers go from 1,001 ideas to getting clarity for the best ideas to execute by designing developing a clear direction for your business so you know where to go next. OUR 2018 CONFERENCE IS SOLD OUT, JOIN THE WAITLIST BELOW! 

As stationers, illustrators, Etsy shop owners, artists, and designers, you’re creative business owners - you're creative founders.

And it’s hard to strike a balance between the creative side of our brain and the logical business side. Being and doing "all of the things" for your business and still finding time and inspiration to create new designs and come up with new ideas is the world we live in. How would you feel if you knew you had a plan and a community of true business friendships to back you up long after you left a conference?  

  • • You have 1,001 ideas and aren’t sure which are the best ones to execute. • You’re tired of working like crazy for what seems like little reward. • You’re working so hard to increase your revenue but it isn’t growing as fast as you’d like. • You’re doing it all, which is a heavy burden and you know you can’t keep up at this pace. • Your online community isn’t what you really need anymore - you want to form personal friendships with people who are in your specific industry.  

  • You know that this is YOUR year. You are ready to make the changes to help your business, your relationships, AND your life to flourish.

Society for Creative Founders Conference
Society for Creative Founders Conference

How do you find clarity and know which is the shortest path to your dreams? Who can help you with specific experience in your industry? 

  • Your big dreams may seem far from reach now, and there is all this messy stuff in the middle of trying to get there. You need clarity.  

With more clarity, you’ll not only know what to work on, but you’ll also...  

  • give yourself more time and a better work/life balance  
  •  know you can trust yourself to do the work to actually get there 
  •  know what products to produce because they align with your goals 
  •  have a roadmap to follow instead of flying by the seat of your pants 
  • give yourself the confidence you need to help your business to grow

Right now, you may feel overwhelmed, feel burnt out, frustrated you aren’t in the mindset to plan, stuck, or uninspired. The Creative Founders Conference is exactly what you’ve been looking for to help you feel inspired, in control, and confident in your work and your dreams. And we have experience in your specific industry.  

What makes the Creative Founders Conference different? It forces you to get it done in three days by immersing you in our proven steps to give you a specific plan and roadmap to follow for your business this year and well beyond. We don’t talk at you and leave with you with a ton of homework afterward. We work through every step with you so you have a roadmap at the end to is so clear, you’ll know exactly what to do when you get home. We incorporate business goal setting, financial forecasting and your marketing plan into one roadmap for 2018 - these all work together - we cover all aspects of a creative business for stationers, illustrators, designers and Etsy shop owners who are designing their own private-label products. 

We bring in speakers who are experts in their creative fields, with a schedule that builds on so many different touchpoints that are imperative to growing a business you will love, spread out over three full days. We even spend time on the beautiful Gulf Coast at Pensacola Beach, with your toes in the white sand, giving yourself the time to process everything with fresh air and waves surrounding you. 

The Society for Creative Founders Conference (formerly Stationery Academy) is a retreat-like, three-day conference designed to re-focus and re-energize your business goals within a community of like-minded creatives. This all-inclusive experience will help you find clarity in the dreams you have and guidance from our experts and your peers with an on-going, elite community. Get the asnwers you crave and leave with specific action steps and a business plan for your creative business.  

Each all-inclusive day is packed with information, worksheets, breakout groups, demos and topics to take your creative business to the next level. This is no fluff. You'll leave with game-changing knowledge to run your business with clarity, strategy, & action, so you can build a living off your business and on your terms.  



with Kristin Wilson

We'll introduce ourselves and kick off the 2018 Conference! 

Plan to arrive at the Lee House no sooner than 1:00pm.  


Your Core 

with Suzi Istvan

We’ll help you to build a business around your strengths and create a strategy to build a business that you will love for the long haul. 


Your Client

with Shunta Grant

We’ll dive into your markets, industry, and products and services you offer to identify your more specific target audiences. 

7:00 - 10:00  

Welcome Party

Dinner Under the Stars

Porch Chats


Your Brand 

with Tiffany Tolliver

We'll lay the foundation for a brand you'll be proud to put your name on, and one that will resonate with your ideal client and with your heart. 

11:30 - 3:30 

Breakout Sessions 


We'll split up into 2 groups with your choice of attending two of four breakout sessions.  

Topics Are Below 


Your Money

with Heather Jordan

We'll make money make sense, breaking down the topics from the often-confusing accounting and tax subject matter into "plain english" for creative people.

7:00 - 9:00  

Dinner +

Porch Chats

We'll head to Pensacola Beach for dinner, followed by another late evening with Porch Chats!


Your Call 

with Amber Housley

We'll give you a plan for marketing your business, along with tips and tools to implement a plan that works as soon as you return home.


Your Presence

with Maghon Taylor

We'll learn about the many different ways to enhance your presence in person, including pop-up shops, teaching your skills, and through online sales.  


Your Plan

with Kristin Wilson

We'll set you up with a plan of action for all your ideas, and give you a system to track your goals and vision for the future - you won't feel lost anymore!



Graduation Dinner with a champagne toast to celebrate!  



You can book additional time with our speakers to help you finalize your plan and receive 1-on-1 coaching for your business. 45-minute sessions are available for after you register, and are first come, first serve.


Check Out

Feel free to hang around in the common areas of the Lee House before you head home.  

Pensacola also has a great little main street to stroll and explore if you want to spend the rest of the day here.


The SCF Community

Your experience doesn't end when you graduate from our conference. As an alum, you're now a part of an exclusive community and have a free 8-month membership to our SCF Community. You'll leave with true friendships and cell phone numbers of people you'll text weekly for support and encouragement!

We hand-select our speakers, who have real experience in business. Our speakers are approachable and genuinely care. Our breakout topics dive deeper into niche topics to give you the opportunity to customize your learning experience with us.  

These women are well-versed in private-label products and design (makers • artists • designers who are selling their original work as a private-label products) with experience in running their own business successfully. You'll be able to cover anything with our 2018 panel - whether it be wholesale, retail, licensing, custom services, or online retail (Etsy, Amazon Handmade, or your own online shop). The breakout topics will focus heavily on content creation, marketing, growing your business, and selling online. We will also have creative breakout sessions available to nurture your creative soul. 

Stationery designers, calligraphers, Etsy shop owners, graphic designers, artists, creatives and makers who are running a creative business will leave with actionable takeaways, engaging discussions, business systems and plan, a strategy for strategic growth, guildlines to create a strong brand, marketing plan and strategies, strong foundational values and an authentic community.  


Breakout Session: Outsourcing and Hiring your First Team

As the Founder and Creative Director of Splendidly Curious, Suzi provides long-term brand strategy, communication, and design services to mighty small businesses. She has over 12 years of marketing experience, working with brands ranging from National Non-Profits to corporations to small businesses and hundreds of online entrepreneurs. Suzi brings that experience, along with strategies she's developed over years of working with clients to her workshops and trainings.  

Suzi lives in Upstate New York with her husband, who happens to be her childhood sweetheart, and their 3 boys.  

Learn more about Suzi: Website | Instagram | Facebook




Breakout Session: Maximizing your Limited Time

Shunta Grant is the creator of Because of Zoe Designs, host of the Business, Life & Joy podcast, and a joyful business educator. Shunta began Because of Zoe Designs in 2014 with a desire to create hair bows that she couldn’t find in the marketplace for her daughter. In less than a year’s time, what began as a hobby quickly turned into a business when retail stores began to request Because of Zoe Designs for their shelves. Today, Because of Zoe Designs is sold online and in retails stores across the country. Shunta teaches entrepreneurs how to lay solid business foundations, maximize their limited time by defining goals that matter, identify their core values and ideal clients, and cultivate a loyal league amongst customers. 

Having left the practice of law for full-time entrepreneurship, Shunta is an ardent advocate for enterprising women who want to take control of their lives by turning their talents into satisfying and profitable businesses.

Learn more about Shunta: Website | Instagram | Facebook




Breakout Session: Styling for Social Media

Tiffany is the Owner and Creative Director of The EmmaRose Agency. The EmmaRose Agency, a luxury boutique branding firm based in Los Angeles, CA & Washington, D.C., focuses on visual storytelling for creative entrepreneurs and influencers. The Agency has worked with women in business across the country, designing and building brands of all sizes and specializes in stylish visual balance, through clean and classic web designs that are paired with breathtaking photography.  

For her, branding goes far beyond a logo or business card; it is all about creating an experience. Branding is the careful consideration of the promise you’ve dedicated to provide to your customer.

Learn more about Tiffany: Website | Instagram | Facebook  


Heather Jordan has been with Durst and Jordan since 2008, and is a Certified Public Accountant, licensed in the State of Florida. She earned a Bachelor’s degree in Accounting with a minor in Finance from the University of West Florida in 2009, graduating with honors. 

Heather received a Master’s degree in Professional Accountancy in 2012, also from the University of West Florida. She is a member of the Santa Rosa Young Professionals and currently, serves as Treasurer for both The Early Learning Coalition of Santa Rosa County and the Escarosa Coalition on the Homeless. Heather, her husband, Jacob, and sons, Luke and Eli, reside in Milton, Florida.


Breakout Session: Sales Funnels and Creating a Launch Plan

Amber Housley is a Marketing Strategist for creative businesses. A multi-passionate serial entrepreneur, she founded her first business in 2007 and loves sharing her expertise with entrepreneurs who desire to run creative businesses both efficiently and strategically. In addition to her business activities, she is Marketing Director at Cultivate What Matters (a division of Lara Casey Media), and is enthusiastic about goal setting and sharing the message of intentional living.  

A former wedding planner and luxury invitation designer, her past wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. Amber has a big heart for helping women build thriving creative businesses and joy-filled lives. She combines her love of business, creating, gardening, faith and family into one ‘sweet life’ with her husband and two little ones in Nashville, Tennessee.

Learn more about Amber: Website | Instagram | Facebook



Creative Breakout Session: Learning Handlettering

Maghon Taylor is the she behind All She Wrote Notes, a calligraphy and hand lettering studio based in North Carolina. She is on a mission to spread happiness through her handwriting in all that she does. Her work has been featured on many blogs and publications and she was recently named Best Calligrapher in the South by Southern Weddings. Maghon has partnered to letter items and host events with national retailers such as West Elm, Neiman Marcus, Anthropologie, and Swoozies, as well as dozens of local businesses across North Carolina but she most enjoys doodling around her home that she shares with her husband and middle school sweetheart Chris, and their brand new baby Vance.

Learn more about Maghon: Website | Instagram | Facebook 


Breakout Session: Creating a Consistent Client Workflow for a Loved Client Experience 

Kristin Wilson is the owner of the Society for Creative Founders and loves serving business owners, encouraging them while giving them the knowledge and tools they need to build a business they love. Steering the ship for Society for Creative Founders, she loves helping them to build a profitable and sustainable business, organizing their days to find the most productive ways to be able to build the most life into each one while doing what they love.

Kristin is also the founder and designer of Grace and Serendipity, a custom and product based business serving forever sweethearts through designing custom wedding collections. Falling in love for all things paper and typography from her initial business as a wedding planner, she now works closely with brides and designs bespoke wedding invitations. She has also had an online shop with prints, mugs and cards for weddings and daily life, both online and in local retail shops.

 Kristin is a wife and a mama to three, who believes that everything happens for a reason and life is meant to be celebrated. 

Learn more about Kristin: SCF Website | G+S Website | G+S Instagram | G+S Facebook  

The Lee House is a boutique hotel offering a unique, retreat-like setting for our event. Nestled in by the bay in the heart of the Historic District of downtown Pensacola, the Lee House captures the charm of the original 1866 home that once stood on its site, and exudes a historic feel complimented by modern decor and luxurious conveniences. Pensacola is where our conference first began, and we've made it our permanent home for our annual conference.  

You may notice a bit of a difference from our typical "hotel conference room" experience. We're striving to develop even closer relationships and late-night conversations with this retreat-like experience where we'll have the entire house to ourselves with all the comforts of home.  

The covered wrap-around porches, sunset views, comfortable common areas, and veranda will allow for lots of late night chats and cocktails in a more comfortable environment after our official classroom time ends for the day and dinners conclude.  

Society for Creative Founders Conference - 2017 Lee House Pensacola

The 2018 Society for Creative Founders Conference is all-inclusive. It includes tuition, 2 breakfasts, 2 lunches, 3 dinners, 3 nights accommodations (Sunday, Monday, Tuesday) at the Lee House in Pensacola, Florida, cocktails, snacks, and some delightful surprises along the way. ALL tickets are non-refundable and non-transferable. Some of our rooms will accommodate 4 people and some will accommodate 2 people. All rooms have either 1 king (2 people) or 2 queens (4 people) and assignments will be made by conference directors based on your style (we base this off of your personality, if you're an early riser or late sleeper, etc. with a fun and simple quiz. This always makes for some pretty awesome roomie pairings!). If you have a roommate request, please let us know on your application.

The Payment Plan Option has expired.

Reserve your Seat now for only $1199. 

  • Payment Plan Available at the Regular Rate 
  • First Payment of $1199 Due Upon Registration 
  • Second Payment of $1200 due on 3.15.18
  • Includes Everything Listed for the Regular Rate


  • 3 days full of packed content 
  • All Meals: 2 Breakfasts, 2 lunches, 3 dinners, snacks, and beverages provided (you definitely won't go hungry!)
  • Accommodations Included for Sunday, Monday, and Tuesday
  • 60+ worksheets and invaluable materials provided for you to take home after the Conference
  • Professional Headshots provided for each attendee
  • One-on-One sessions available with all Speakers
  • Personal, Resourceful, and Fun Swag Items Included
  • Get to know your fellow attendees in a Private Group prior to the Conference
  • Become a part of a Private Group with our Alumni family after the Conference for continued assistance in growing your business
  • Alumni Rates for future events
  • 8-month Membership to the SCF Community beginning in May 2018
  • Confidence, knowledge, community, and a plan built specifically for you.


*Early Bird Registration 

Seats are Sold Out!

  • Payment due in full due upon registration
  • Nonrefundable, but transferrable to someone on the waitlist until 1/15/18
  • Includes Everything Listed for the Regular Rate

"It has been a week since I've been home from the Conference, and I feel a tangible difference in my disposition towards my business. In the weeks and months leading up to the conference, I felt frantic and anxious throughout the workday, always rushing to get from one order to another, ending the day breathless and left with little energy for the things I love to do outside of work. After working through the sessions and experiencing the community of Society for Creative Founders, I feel a different sense of peace throughout the week knowing that I have a clear direction for the future of my business. Not only to do I feel relieved, but I find myself approaching my work with a greater sense of urgency and excitement, knowing that I have a stronger foundation for what I want my business to look like this year and in five years. I know that I have a huge mountain of tasks ahead of me, but I left with an increased sense of confidence in my ability to do the work. I feel incredibly inspired to support the women around me and continue to build community.  

...[this] is not a 101 course. I gained a wealth of knowledge from the content of the sessions themselves. Though I have attended several creative conferences in the past, I found myself working through exercises that were totally new to me and had a huge impact on the way that I now think about my business. The breadth and depth of the content genuinely exceeded my expectations. Each minute was used intentionally for learning and community; there was no wasted time. Furthermore, the community was outstanding. I also gained so many quick tips about the stationery and product world that I picked up and jotted down in fleeting moments throughout the experience--the kind of insider knowledge that is only possible when you get a group of like-minded and paper-loving businesswomen together. Most importantly, I gained a sharper perspective on the mission of my business and the type of life I want to build, with my business as a key component but NOT the center. I had some staggering realizations about the way that I have been operating in over the last two years and how unsustainable it is, and I know that I will operate very differently moving forward."  

Alex Bray creative founder of Prairie Letter Shop

"There was so much information to soak in, I felt like a sponge. I gained so much reassurance. ...reassurance that I was not the only one with my head in the clouds, not the only one who has fears. I gained a very real "we're all human" mindset. The speakers and sponsors, they're human too. They can make jokes, they can be vulnerable. We were all of the same, and knowing that helped me tremendously. 

Going in to the conference, I was a little nervous about what I'd leave with. "I know this stuff," I thought. I was wrong. I simply learned SO much more than what I thought I already knew. I refined it, perfected it. I had a general idea of where I wanted my business to go. Attending the Society for Creative Founders conference was like hiring an intense three-day business mentor that REALLY laid your thoughts out to a feasible and reachable plan in order to reach both short and long term goals. You may think you know this stuff, but having a support system to evaluate and encourage you along the mapping-out of your business, this was invaluable.  

 I've heard from so many how wonderful this conference is and that I wouldn't regret going. The biggest push in my decision was being able to unplug and step away. Like any artist, you often need to step away from your sketchbook, only to come back to see what changes need to be made. I knew the Conference would allow me to do just that. I just got the feeling that if I left only with a sense of rejuvenation from a three-day get-a-way, that would be enough. I left with so much more than that and I'm so thankful I decided to go."

Hope Johnson creative founder of The Little Blue Chair

"I loved learning from these women who know their stuff and actually putting the pen to paper and doing the work when we were in the room. Once I got home I had to hit the ground running and at other conferences I had to go home and do the work AFTER. I loved how we filled out the sheets sitting there at that moment so I got to come home ready to take action. I got to feel like I could be 100% authentic here and absolutely myself. Sometimes other conferences make you be quiet or more reserved and are SO so serious that I leave feeling like “did I really get to know anyone here?” This one was absolutely my favorite because I got to just be me –confetti and all. 

I am turning in my notice to leave my full time job. This was the last and final push I needed to take that leap and the money module helped make the financial piece of this puzzle crystal clear. I felt so supported, encouraged and SAVVY about my business moving forward. It is education heavy which I SO greatly appreciate. I felt like I didn’t hear things that I had already heard at other conferences. I was concerned initially that my business may be too far along to attend Stationery Academy and it was more for beginners but I couldn’t have been more wrong. I think there is room for anybody and everybody to learn if they have an open mind. 

I had this on my list of workshops to attend, and timing was right! The webinar that [SCF] hosted was what made me pull the trigger. This conference exceeded my expectations. I am so excited I was able to attend and feel like it was absolutely worth the investment."

Maghon Taylor creative founder of All She Wrote Notes

"So. Much. Knowledge. Enough knowledge that I'll be sorting through it for weeks to come. That much information could easily be overwhelming, but the leaders organized it in a really easy and clear format (with worksheets!) that made everything super easy to understand and process. And the connections and fellowship you gain at the Conference are truly priceless. Sharing dreams, goals, and fears with other creative founders was inspiring - and super emotional! I cried with gratitude, I cried with empathy, I cried with laughter. And I walked away from the Conference knowing that I had gained the knowledge to take my business to the next level and the support to help get me through those lonely, insecure moments that we all have as entrepreneurs.  

Coming into the Conference, I felt pretty insecure about my business and my talent. I knew that I had built up a nice little brand, but I was frozen with fear about taking it to the next level. After the Conference.... oh my goodness, I feel like a different woman! I feel like I can take on the world. For the first time, I feel confident in my work, confident in my brand, and confident in the possibilities of the future. Hearing everyone's stories and their personal journeys opened my eyes to the fact that we are ALL unique and we are ALL worthy. All of the leaders were amazing and the skills I learned at the Conference are invaluable and have helped me form a more solid brand - one that I feel proud to present and want to show off! The more I looked into [the Conference], I thought, "Wow, everyone raves about it. This sounds too good to be true!" And now I'm one of those people raving about it - it is everything that I read about and more.  

Because while alums can tell you all about the skills and the lessons you will learn, they really can't tell you about the emotional side of it - the amazing friendships, support, and the fellowship that you'll experience at the Conference. It is such an intimate environment - I can't imagine getting that kind of one-on-one attention and time at any other conference. And don't even get me started on the swag!"  

Amy Braswell creative founder of PaperFinch Design

"Prior to the Creative Founders Conference my business was a bit stuck. Not necessarily in direction, but in energy, motivation and inspiration. The lack of energy and action was resulting in a lack of work and revenue. Like many of us I had a list of to-dos and mile long and an awareness of where I needed to focus my energy...the energy I didn't have.

This conference was a big huge massive pause button for me. On my life, my family, my work and my thoughts. It was a time for me to step back, breathe and be reminded of who I am, who's I am and what I am called to be. I needed the type of inspiration and reality check that I can never give myself...working for myself, by myself. I was able to regroup, prioritize and breathe new life into the dreams, projects and aspirations that I had. Not only did I walk away with a new sense of confidence, a rush of creativity, a new set of friends and family, and a whole lot of energy, but I walked away with a plan to make it all a reality.  

 I will remember these 3 days for the rest of my life as a critical turning point in my business and in who I am as a business woman. The time out and time of focus, clarity and rejuvenation is needed as much if not more than any other resource or thing I thought I needed to make things work. I would even venture to say that this sort of thing is needed more than just once, but should be incorporated into our business's annual or bi-annual development and planning."

OIivia Omega creative founder of Olivia Omega

[Prior to the conference], "I was ready to give up on my business, I didn't have a vision or a plan for it. It wasn't profitable and was becoming a huge burden in my life. As far as my mindset, it was total defeat. In my mind this conference was my only chance to get it together and make something happen, and even then I wasn't sure it was something I wanted to continue doing. 

From the moment the first Module started, and they made us dig deep and figure out what was holding us back, I immediately began to see things differently. I found a little more confidence and I realized I wasn't crazy or alone - this owning your own biz thing is hard! During the "Your Money" Module we plugged our actual cost and sales numbers into a spreadsheet. Based on what I plugged in, the spreadsheet figured up my hourly pay: $1.17. WOW! What a punch in the gut! Right then I realized why this business was becoming such a burden, I wasn't making any money!  

Simply the thought of having to share my space with a complete stranger was freaking me out already, then thinking about doing it while trying to go through the conference and process all the information was even scarier. I definitely like to have my own space. Then I arrived and realized I had not only one roommate, but two! I don't know how they do it but we could not have been more perfect together. I think had I had a room to myself and been able to retreat to my room along, my experience wouldn't have been half as good. Sure, roommates didn't affect what I learned from the conference, but having to break down the walls I had put up allowed me to get that much more from the whole experience. We were able to continue talking about things in our room, we shared our takeaways from each session and I really felt that this helped me to process everything. We have been in communication since we left Pensacola and it has really helped me to transition back to reality because nobody else understands what we experienced! 

There's no question that this was more than an investment in my business- this was an investment in myself. I realized how badly I needed to take a break from life and focus on me and remind myself why I am doing this creative business thing! I feel like the decision to go gave me the knowledge to move forward with my business and give it the chance to grow, which will allow me to continue doing what I love!"

Paige Cannon creative founder of Pecan Paper Co.

Is the Society for Creative Founders Conference right for me? 

This conference and community is for makers, artists and designers creating original, private lable products. Etsy shop owners, wedding stationery designers, branding designers, website designers, stationery designers, graphic designers, illustrators, hand letterers, calligraphers, interior designers, event planners, and bloggers have attended and found it to be a great fit. If you're planning to sell anything you create, make, or design as a tangible product (even printables), this is the place for you.

What can I expect? 

Your experience is highly personalized. We ask a lot of questions up front on our registration form so we can create the beautiful details you've come to expect from this conference. You'll be welcomed by everyone – leave the competition mindset at the door – and you'll leave with 25 new friends and cheerleaders. Our speakers are with you at all times and want to get to know you personally. We're an open book, and you can ask anything. Expect to be changed for the better. You'll leave with the confidence to proudly say that you're a business owner, the the strength to pursue the new ideas you've had for so long, and more than anything else, how to do it with a plan that makes sense.

I'm not sure I can attend this time. When is the next conference? 

There is only one in-person conference each year, so if you don't want to wait until 2018, grab one of our 20 seats now. We do have other virtual events planned for 2018 - the Community and the Intensive. If you are interested in those, sign up for our newsletter or visit our home page to learn about those as registration becomes available.  

What are the pre-requisites for attending the Conference? 

Typically, our attendees are solo-entrepreneurs who have been in business for 1-5 years. Our curriculum is designed to meet you wherever you are on your business journey – it gives you an intimate, open, interactive format to learn, share experiences, triumphs, trials, and connect with others who’ve either been in your shoes or are standing right where you are now. If you're feeling like you need to hit the reset button on your business, or you're ready to get serious about your part-time hustle, you should join us. 

Do you have payment plans? 

Yes, we do offer payment plans! Check the registration information above for more information.

Where do I book my room? 

Accommodations are included in your registration fee. Roommate assignments will be made by us, unless you request otherwise on your registration form. If you would like to come early or stay longer, you can book directly with the hotel.

Is there a rate that doesn't include a hotel room? 

Part of the experience of the Conference is the “retreat” and bonding with the other 25 creative entrepreneurs that attend. In addition to the content, resources, and education, the relationships you will create are invaluable and they continue past your time with us. We have experimented having a rate without the hotel included and saw a significant difference in the experience of the women who didn’t stay in the hotel vs. those who did. All registrations include your accommodations. 

How do I know who my roommates will be? 

Unless you specify a particular roommate, we'll pair you with another attendee(s) to share a room with. We strategically pair roommates that we think could benefit from knowing each other and many roommates become long-term accountability partners far after the conference has ended. We even ask questions like: do you like it chilly or warm and toasty in your room? are you an early riser or late sleeper? and things to make sure all that awkward stuff is out of the way well before the conference begins. Plus, you'll know everyone attending because we'll open the conference Facebook group soon so you can get to know the other attendees. Why do we have attendees share rooms? It's part of the experience! Trust us on this part especially .

This conference is a lot more expensive than some other creative conferences. Why? 

We know the Conference is a big investment. But it is SO worth it. Don't forget that your room is included in your registration fee, plus your meals, time with our experts, our workbook full of pages for your biz planning, and some delightful surprises along the way. We bring in TOP talent and experts with real business experience. After you graduate, we offer alumni discounts on future events and you have access to our exclusive alumni forum, full of creative business owners just like you. We do offer a payment plan at the regular rate to help with the investment. All you have to do is get here and the rest is taken care of for you. 

Do you offer refunds? 

Because of the all inclusive nature of the workshop, we are unable to offer refunds after registration (unless something crazy happens and we had to postpone or cancel the conference - then we'd happily fully refund your registration). Registrations are non-refundable and non-transferable. 

 What should I bring with me?

 Your favorite pen for note taking and 25 business cards. In terms of what to wear, we suggest stylish but comfortable during the day and for most dinners. Our last dinner will be a bit business casual. Make sure to bring comfy lounge wear for evenings on the porches. A more detailed schedule and suggested dress code will be delivered closer to our time together. As usual, please don’t hesitate to let us know if you have questions!

What if I have dietary restrictions? 

We pay careful attention to your restrictions, allergies, or aversions and will tailor your meals to suit your needs. Expect a follow up email after our menus are selected to confirm they will be appropriate for your dietary needs.

How many people attend and what is the content like? 

20 attendees and 7 speakers. A small group allows for a lot of time to dive deep into the content and learn from each other. We'll spend some time as a group in the main classroom for our 6 main modules (the 6 Pillars), while also breaking out into 2 groups for breakouts that are focused on more niche content like social media, wholesale, launching collections, legal, and so much more. You'll have a choice of which you prefer to attend. We'll also have some creative time to give your brain a break!

When should I plan to arrive and depart? 

Our conference will start with a welcome at 1:30 P.M. on Sunday in the main conference room, so plan on arriving by 1:00 P.M. Departures will be Wednesday with checkout time at 11:00 A.M. If you'd like to book some 1-on-1 coaching time with a speaker, those will be held on Wednesday morning from 9am-1pm and are first come, first serve. 

How do I get there and where do I park? 

Flights are available through the Pensacola International Airport and are very reasonable via Southwest Airlines. Ubers and taxis are available as transportation from the airport to the Lee House. Lee House is approximately 7 miles from the airport, located at 400 Bayfront Parkway in the Historic District of downtown Pensacola, Florida, on the corner of Bayfront Parkway and Alcaniz Street overlooking the beautiful Pensacola Bay and the charming Seville Square. Parking is available in the Fountain Park lot directly across Alcaniz Street. On-street parking is also available along Alcaniz Street and adjacent streets. There is also limited private parking on the property behind the Lee House off of Zaragoza Street. There is a drop-off zone in front of our Alcaniz Street entrance for guests who are checking in or out. No big hotel parking fees here!