6 Pillars of a Successful Creative Business
Everything we do at the Society for Creative Founders is rooted in the Six Pillars of a Successful Creative Business: Your Core, Your Client, Your Brand, Your Money, Your Call, and Your Plan.
This Guide is designed to help you no matter where you are in your creative founder journey. You may be defining some of these things for the first time, or you may be refining your understanding of something you’ve thought about in the past. But either way, there’s something here for you!
Why are these 6 Pillars so important?
A well-built home needs a solid foundation, and the same is true for your business. These are the 6 things we found, after coaching hundreds of creative business owners, are vital to your success.
About the Founder of SCF, Jennifer Faught
I’m Jennifer Faught, the founder of the Creative Founders. I got my start in marketing for the healthcare and tech worlds, and then started my own wedding-invitation design business in 2008. I kept working my day job for three years as I grew my business, and finally in 2011, my side hustle became my full-time thing.
But while I loved the work, I felt lost. Alone. Like I couldn’t ask questions of the people who could help me—because I thought they were my competition. My friends thought I did laundry and played on the computer all day. No one got what I was trying to build.
In 2012, I showed up at the conference as an attendee with my guard up, thinking I needed to impress my competition. But I couldn’t have been more wrong. Instead of competitors, I met twenty other inspiring, welcoming, incredibly smart businesswomen who answered any questions I had without making me feel stupid or naïve, and who still get me to this day.
That conference changed my entire business experience, so when I was offered the chance to purchase the business, I took the leap. I planned my first conference in 2014, and the rest is history. And now, I want to welcome even more women into this incredibly supportive community, where a tightknit group of women support other women in business and beyond!
But no matter where you begin, we’re here to help you find the tools and support you need to grow your business like a Founder, so I developed the 6 Pillars of a Successful Creative Business, which you can walk through in this free guide, but also more in depth at the Creative Founders Conference, Course, or Intensive.