Society For Creative Founders

for artists, makers, designers creating private-label products,
or custom design in the stationery & gift industry

6 Pillars of a Successful Creative Business

Everything we do at the Society for Creative Founders is rooted in the Six Pillars of a Successful Creative Business: Your Core, Your Client, Your Brand, Your Money, Your Call, and Your Plan.
This Guide is designed to help you no matter where you are in your creative founder journey. You may be defining some of these things for the first time, or you may be refining your understanding of something you’ve thought about in the past. But either way, there’s something here for you!

  • 18-page free guide to help you refine your creative business
  • Introduction to all 6 Pillars and why they are important
  • 8 new and free worksheets
  • Accountability emails to help you dive deeper into each pillar

Why are these 6 Pillars so important?

A well-built home needs a solid foundation, and the same is true for your business. These are the 6 things we found, after coaching hundreds of creative business owners, are vital to your success. 

  • Your Core: While the foundation of your home is made up of physical materials, your business foundation is built on something less tangible but still just as important: you.
    Discover the best and most true version of yourself and then use it to build a solid business foundation. 
  • Your Client: Understand your ideal client in a real and meaningful way to create a solid base of knowledge from which you can create products, services and other offerings to bring you the sales and results you want. 
  • Your Brand: Step away from your business and take a look at the visual elements that are present in your life, so you can really start to figure out what you’re drawn to in a deeper way—things that represent your signature style rather than passing trends. 
  • Your Money: All too often, creatives end up feeling ashamed when we think about money, especially when friends and family talk about the work we do like it’s a hobby, not a business. You will gain more confidence to show ourselves and others in our lives that we’re running a creative business, not just messing around.
  • Your Marketing: Better understand what you have to offer and then find ways to drive traffic, interest, and revenue in a way that doesn’t feel sales-y or sleazy—but instead makes you feel like a true creative founder.
  • Your Plan: It’s way too easy to get overwhelmed and end up flying by the seat of your pants—being reactive rather than proactive—which we all know is a pretty bad feeling. So we'll help you pull together your ideas and dreams and all the things you need to do in a way that allows you to take concrete action.

About the Owner of SCF, Kristin Wilson

Hi! I’m Kristin Wilson, the owner of the Society for Creative Founders.  I began with a career in education, and started a wedding planning business on the side in 2010.  A month after my daughter was born in 2012, I took my business full-time so that I could be at home raising her while building a business I absolutely loved.

However, while I loved what I was doing, it was very lonely, going from being surrounded by people to all by yourself, with learning through a lot of googling and quiet research as I tried to learn new things.  Hoping to stumble upon a helpful blog post or podcast episode that would teach me something new to shape my journey, I spent more time researching and learning what didn’t apply to me than what did. One evening, when one of those fateful Google searches landed me upon the Stationery Academy website, I knew that this was different.


Everything changed for me when I walked into the Society for Creative Founders Conference (then known as Stationery Academy) in 2015.  I found myself surrounded by like-minded creatives who were all encouraging, inspiring, and most of all, a community of women where I felt like I was home.  Over the last three years, I have been working alongside our Founder, Jennifer Faught, both through the annual conference and in individual coaching sessions, and there is something so unique about what the Society for Creative Founders encapsulates.  There is nothing else like it, and I want to welcome you with open arms into a community that is here to give you the tools, knowledge, and encouragement that you need in order to grow your business like a creative founder, developing a business that stirs your soul with happiness every single day.

Whether you are just beginning your entrepreneurial journey or you have been doing this for years, we’re here to help you to find the tools and support you need to help your business to grow.  The Free Guide with the Six Pillars to a Creative Business will help you create an amazing foundation, which is covered more in depth at the Creative Founders Conference, Intensive, or in our Webinar Offerings.

I would love to send the Guide to you. Simply click on the link below and it’ll be in your inbox soon after.