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6 Pillars Archive

Seven Ways to Use Video for Marketing on Social Media
Filed under: 6 Pillars, Your Marketing

  As we all know, video marketing is growing by leaps and bounds in popularity and becoming a necessity for businesses to use.  These days, one third of all online activity is spent watching videos. Think of it this way - how many of you spend more time watching Stories on Instagram instead of scrolling?  How many of you scroll through Facebook and stop to watch that video on how to make something (we all know we’ve watched the cooking videos) simply because it’s already auto-playing and there for us?  Video simply draws you in.  On Facebook alone, when you do a quick scroll, how many videos pop up on your feed first, or within a couple of scrolls? More than 85% of videos on Facebook are watched with the sound off - so in addition to creating videos, how can you make your videos engaging when people can’t hear…

Nine Tips to get the most out of your Conference Experience
Filed under: 6 Pillars, Conference

Heading to a Conference this year? Read these nine tips to help you to get the most out of your Conference Experience! This time of year, a lot of people begin thinking about what they want to do, where they want to go, how to get the most out of their business for the year. And a lot of times, we get the strong desire to go to a conference for a variety of reasons.  Here at the Society for Creative Founders, we have our 11th Annual Conference  taking place eight weeks from now, April 15-18 in Pensacola, Florida! We wanted to write a post today filled with tips to help you to get the most out of your experience while you’re there, whether you are joining us at the Creative Founders Conference or another. We are hoping that these nine suggestions below will help you to get the most…

Creating a Loyal League with your Customers and Clients – Guest Post by Shunta Grant
Filed under: Conference, Guest Post, Your Client

  Customers and clients are at the center of every business and the most successful business owners strive not to simply acquire clients, but to create a loyal following that is committed to your brand and all that it represents.   I call this distinguished group of clients your “loyal league.”   It was cultivating a loyal league within Because of Zoe Designs that allowed me to walk away from the legal field and pursue entrepreneurship full time.  When you have this loyal customer base it leads to consistency and growth in not only your sales, but within your business as a whole.  As such, it is critical that every business strives to create lasting impressions with their customers and clients, transforming them from merely “one hit wonders” into members of your “loyal league.” I am thrilled to speak on the topic of Your Client at this years Creative Founders Conference. While…

Apply to Win a Scholarship to the 2018 Creative Founders Conference!
Filed under: 6 Pillars, Conference

This year, our 11th annual Conference will be taking place from April 15-18, 2018 in Pensacola, Florida.  It is important to us to provide an incredible experience for the 20 women who join us every year,in addition to helping women to build a business they love. We understand that you just need a little more help from experts in their fields to get you there, and that sometimes that simply means receiving a scholarship to a conference to make big things happen. The Society for Creative Founders is a supportive, community driven-environment for makers, artists, and designers that provides the knowledge, tools, and encouragement you need to grow your business like a creative founder. The majority of the time, we have women join us at our Conference who are calligraphers, print designers, watercolor artists, custom wedding stationers, etsy shop owners, handletterers, artistic bloggers, and designers.  They are working to build…