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Your Brand Archive

Planning for a Bridal Expo … A Comprehensive List of Things to Consider
Filed under: 6 Pillars, Your Brand, Your Plan

As a wedding stationer, planning for a Bridal Expo can be overwhelming, as there is a lot to consider. We're here today to help with all of that!  With the holidays here, while most of us are thinking about year-end plans, beginning to finalize our plans for 2018, and planning to take some much-needed rest away, there is also something just around the corner for those in the wedding business.  The season of Bridal Expos will be upon us before we know it, and it normally tends to . This post today was written specifically for Wedding Stationers, but it can be applied to a variety of different businesses as well. We didn't want to wait until January to write this post because if you are planning for a Bridal Expo that is the first weekend in January, sometimes due to holiday shipping schedules, you may need to give some…

18 Questions for a Creative Business to Ponder after Black Friday, Small Business Saturday, and Cyber Monday
Filed under: 6 Pillars, Your Brand, Your Client, Your Core, Your Marketing, Your Money, Your Plan

  Hey, happy Monday!  How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go? The answer to that question may go one of two ways.  It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!" Or, it may be experiencing the opposite emotions.  You may catch yourself thinking or saying, “well, it wasn’t so great.  I didn’t get nearly as many orders as I was hoping for.  I found myself working last minute, wishing I had done things differently, or flying by the seat of my pants, frazzled and thinking “why isn’t this working?!” with nothing but…

The 2018 Creative Founders Conference, Speakers and Sessions!
Filed under: 6 Pillars, Conference, Your Brand, Your Client, Your Core, Your Marketing, Your Money, Your Plan

Hi, happy Tuesday!  I am so excited to be sharing this post with you today - we revealed our Speakers and Sessions for our 2018 Creative Founders Conference last week and the response has been incredible! This was one of the hardest things to do this year, and we actually have eight (yes, eight!) speakers for you this year.  Every single person is an expert in their field and is well-versed in many different areas of business for makers, artists, and designers.  For more details, keep reading below!   Teaching the Your Core Session for our 2018 Creative Founders Conference and leading us off will be Suzi Istvan of Splendidly Curious.  Suzi is actually one of our 2016 Alumni, and it has been incredible seeing what she has done since she joined us just two short years ago.   Suzi will cover: - Dig deeply into your history to see how…

The 2017 Creative Founders Conference, Day 2 Recap!
Filed under: Conference, Your Brand, Your Money

A look back at our 2017 Creative Founders Conference... In early March of 2017, 20 women walked through the doors of the Lee House for our 2017 Creative Founders Conference.  They were excited, nervous, and walked in knowing that so many things for their business were about to change. The next four days that transpired were some of the most memorable for the year, and it has been incredible to see them grow in so many different ways. Below is our Day Two Recap of our 2017 Conference. Day 1 is located here, and Day 3 is located here.  If you were an attendee, we hope you enjoy this walk down memory lane today, and if you're interested in joining us for 2018, register here.  Enjoy! This day started quietly, with everyone waking up at The Lee House, and going for a walk next to the bay, sipping coffee on…

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