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Your Marketing Archive

Seven Ways to Use Video for Marketing on Social Media
Filed under: 6 Pillars, Your Marketing

  As we all know, video marketing is growing by leaps and bounds in popularity and becoming a necessity for businesses to use.  These days, one third of all online activity is spent watching videos. Think of it this way - how many of you spend more time watching Stories on Instagram instead of scrolling?  How many of you scroll through Facebook and stop to watch that video on how to make something (we all know we’ve watched the cooking videos) simply because it’s already auto-playing and there for us?  Video simply draws you in.  On Facebook alone, when you do a quick scroll, how many videos pop up on your feed first, or within a couple of scrolls? More than 85% of videos on Facebook are watched with the sound off - so in addition to creating videos, how can you make your videos engaging when people can’t hear…

Marketing for your Creative Business with Amber Housley
Filed under: Conference, Guest Post, Your Marketing

  I don’t think there is an award for this — but this will be my fourth conference with the Society of Creative Founders! I feel pretty special to be returning again and sharing my love and expertise for marketing your creative business. A lifelong learner, I can’t think of a better way to better yourself and your business than attending conference and retreat experiences such as this one! When I started my stationery and wedding businesses in 2007, I intentionally sought out educational workshops and conferences. I knew that they held powerful insights and knowledge, not to mention the key to new networking and referral possibilities—so I signed up for as many as I could within my business budget. That meant I went to some absolutely amazing ones as well as a few that had room for improvement. The Creative Founders Conference, I can assure you, is a top…

18 Questions for a Creative Business to Ponder after Black Friday, Small Business Saturday, and Cyber Monday
Filed under: 6 Pillars, Your Brand, Your Client, Your Core, Your Marketing, Your Money, Your Plan

  Hey, happy Monday!  How are you feeling today? If you are a maker, an artist, or a designer, and you had an offer or sales for this weekend, how did it go? The answer to that question may go one of two ways.  It may go positively, like “oh my goodness, this was our best year yet! It was so busy, it had such a great response, and it was worth all of that hard work to put everything into place! Our phones were cha-chinging like crazy!" Or, it may be experiencing the opposite emotions.  You may catch yourself thinking or saying, “well, it wasn’t so great.  I didn’t get nearly as many orders as I was hoping for.  I found myself working last minute, wishing I had done things differently, or flying by the seat of my pants, frazzled and thinking “why isn’t this working?!” with nothing but…

The 2018 Creative Founders Conference, Speakers and Sessions!
Filed under: 6 Pillars, Conference, Your Brand, Your Client, Your Core, Your Marketing, Your Money, Your Plan

Hi, happy Tuesday!  I am so excited to be sharing this post with you today - we revealed our Speakers and Sessions for our 2018 Creative Founders Conference last week and the response has been incredible! This was one of the hardest things to do this year, and we actually have eight (yes, eight!) speakers for you this year.  Every single person is an expert in their field and is well-versed in many different areas of business for makers, artists, and designers.  For more details, keep reading below!   Teaching the Your Core Session for our 2018 Creative Founders Conference and leading us off will be Suzi Istvan of Splendidly Curious.  Suzi is actually one of our 2016 Alumni, and it has been incredible seeing what she has done since she joined us just two short years ago.   Suzi will cover: - Dig deeply into your history to see how…