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Cross Off 3 Months When Planning For The Year
Filed under: Guest Post, News

Why planning is for now - don't wait until the last minute! It's that time of year again. School is underway; the weather is probably getting cooler (depending on where you live), and the holidays are fast approaching (I know, I know--sorry to bring it up--but we all know it's true!). So, the time for planning is now! As a wedding stationery designer, you're wrapping up the final details for your brides. If you're an Etsy shop on online shop owner, you're ramping up your holiday marketing and hoping for a busy holiday season. If you're an artist, you're pushing for clients to get those custom family illustrations to you in time to make their Christmas, Hanukkah, and New Year cards. In the past, you may have waited until later in the year to do your annual planning, and I'm guessing you probably ended up feeling pressed for time with the holiday rush--parties are…

American Business Women’s Day
Filed under: News

Happy American Women's Business Day! We are so proud of all of you women business owners in our community who are doing what it takes to achieve your dreams. You all should take some time to reflect on your accomplishments and contributions today. Then, take some more time to recognize and support other women business owners who you feel are doing great things. Let them know in the comments below that you see what they are doing and encourage them today!

World Gratitude Day : Who are you grateful for?
Filed under: News

Gratitude: The quality of being thankful; readiness to show appreciation for and to return kindness. It's World Gratitude Day! Comment below to tell someone who has helped you in some way...maybe a mentor, a person who helped you out of a sticky situation, or just a friend that you are grateful for them. Show them that you are thankful for them!

Signature Style: Stop Brand Hopping
Filed under: News

How to stop brand-hopping and find your signature style. You already know that your brand is way more than your logo. It visually communicates the motivation behind your business and the problems you want to solve for your customer. And it should be completely unique to you and your business. Great branding isn’t something that is done overnight. It takes thoughtful and careful time. You have to know what you want to reflect--if you don’t know what your business is about, then others won’t know either. You have to know your customer, who your audience is, and what they value. You have to develop a voice and personality. However crucial all of those things are to a brand, there’s something that very often gets left out of the discussion--and that’s your own signature style. It’s where branding should start. Signature style is a core part of your brand and it’s…