Complete details for each day of the Creative Founders Conference
Yes, conferences really can be more than hotel rooms, hotel food, and awkward moments of entering a room where you know (literally) no one.
In fact, they can be transformational, full of content that you’ll refer back to over and over again (not stick in a drawer never to refer to again), instant camaraderie, and can help you approach your work with a greater sense of urgency and excitement.
They can actually give you all the answers and that mastermind-style squad you’ve been craving.
I created the Creative Founders Conference differently from other conferences. In fact, “conference” might not even be the word to describe it. It’s a retreat, a mastermind; a learning experience; kind of thing.
The way we’ve set up the flow of sessions is specifically so they build upon each other, so you can solidify your business’s future, in an easy and clear format (with worksheets!) that makes everything super easy to understand and process.
I purposefully walk you through step-by-step so that you are doing the work during the 3 days we’re together and getting immediate, personal feedback, so you don’t leave with a to-do list as long as your arm and a notebook that will end up collecting dust on a bookshelf.
- Your Core
- Your Client
- Cocktail Hour
- Porch Chats
Day one is a half day for the Creative Founders Conference, allowing for travel and settling in, but that doesn’t mean that we don’t get a lot of work done. We get to know each other, check in to our rooms and then dive right in.
Together, we start with building your mission statement and uncovering your purpose and “why” with Kristin Wilson, who will present the Core session. This may seem like something trivial, but there is a lot of purpose-driven work that goes into building a business you absolutely love and look forward to doing every day.
If you struggle sometimes to tell people what you do, in a way that they understand it, you need to know your “why” behind it all. Building upon the things that matter most in your life, finding the necessary balance in the ebb and flow of business-ownership, and building upon what you know are all main parts of the amazing puzzle that is creating a business you love. The Creative Founders Conference will help you feel confident.
Then, I will talk about your ideal client, which I approach differently. Attracting the right customers comes with a carefully crafted message to your ideal client profile. You might feel like the profile you created is the star—the one you dream of helping, the one you create Pinterest boards about, the one you think about every time you create something new. But really, it represents more than that.
If you’ve ever struggled with the concept of selling to just one idea client, we’ll help you figure it out by diving into your industry markets, target audiences, products and services you offer to identify your message. The Creative Founders Conference will help you tell your story.
We end day one with cocktails (or mocktails, if you prefer)! Then, dinner under the stars, followed by some masterminding on specific topics related to your industry and craft.
- Your Brand
- Casual Lunch & Short Break
- Your Money
- Off-Site Local Dinner
Day 2 begins with building upon what you learned in the first two sessions of Core and Client with Bonnie Bahktiari. Bonnie will help you refine your brand so that that it resonates with your ideal client. You’ll build an intentional brand strategy to curate longevity, and an approach that stands for authenticity and profitability in your work.
If you’ve ever struggled with understanding how your love for many different things fits into just on brand and style, you’ll have a full understanding about how to incorporate your brand and signature style throughout all aspects of your business. The Creative Founders Conference will help you find your intrinsic style.
Before and after lunch and a short break, you can customize your learning experience with more specific breakouts like scaling your business, Instagram with Authenticity, Wholesale 101 & Creating Cohesive Collections round out our breakout sessions that you choose to be the best fit for your needs.
We pick up the afternoon with something that would normally be something you avoid or dread: financials. We’re bringing in accountant Janet LeBlanc to help you feel good about your financials with an overview of taxes, talk about pricing & profitability, budgeting & financial goal-setting. Again, this may sound like a trip to the dentist, but we’re going to do the work right there, together. And I’ll reward you with cocktails afterward at a dinner off-site.
If you’ve ever struggled with the financial part of your business – trust me, we all have – Janet will help you with all those questions you haven’t had time to ask your accountant or bookkeeper and you’ll understand it because it will be in plain English. The Creative Founders Conference will help you get your business numbers straight.
- Your Marketing
- Creative time
- Your Plan
- Graduation Dinner
- Departures and coaching sessions on Day 4
We’ll start our last full day, Day 3, with marketing and your plan. I’ve asked Olivia Omega to join us again. She blew me away last year with her presentation. She’ll cover the difference between a marketing strategy and marketing tactics, then focus on your strategy and the big picture. You’ll see how all other aspects of your business (Core, Client, Brand, Money) relate to your marketing and begin to see your business plan and future come together.
If you’ve always created marketing tactics on a whim, you’ll end up with a yearly marketing strategy that you can take home and use as the blueprint to map out individual tactics. The Creative Founders Conference will help you create your marketing plan and message.
Before and after a casual lunch and short break, you’ll have the choice to customize your experience again by attending some breakout sessions like Inventory and Cost of Goods Sold and mapping out your individual marketing tactics. We even have some creative breaks included so you can give your brain a break and recharge.
The last session is something you know a lot about already: planning. We did a lot of this work together this past week. But, that doesn’t mean we don’t have more to offer in this final session at the conference. You’ve just had 3 days worth of diligent work culminating in new tasks, goals, to-dos, and ideas. You will have solidified your business’s future and created some big dreams and plans that need mapping out again.
You’ll be able to take all your learned and all your ideas from the conference and you’ll leave you with a plan – and completely executed action item list – so you feel good about going home to execute instead of having that “conference hangover” we’ve all had before.
We end with a fun graduation dinner full of laughter, tears, and excitement as we all toast each other and prepare for our farewells in the morning.
The last half day is for checking out, hugging good-byes, and 1-on-1 coaching sessions with our experts. You can schedule an hour session with our speakers to gain even more clarity, direction and action items from their areas of expertise.
Again, we’re doing the work during the sessions, so you can receive that instant feedback from your peers and our experts as you work through our workbook…instead of leaving with a to-do list and a conference hangover.
The Creative Founders Conference helps stationers, Etsy shop owners, illustrators, and designers go from 1,001 ideas to getting clarity for the best ideas to execute by developing a clear direction for your business so you know where to go next.
The Creative Founders Conference will help you…
- find out which of your ideas will be THE tipping point to break through your growth plateau.
- feel in control and have clarity on exactly what to focus on for maximum impact.
- work toward the end goal of being large enough of a brand that you can hire help and leave the management and the day-to-day stuff to a team, so you get to spend your days designing.
If you’ve taken online classes or attended other conferences before, and they haven’t helped – or you haven’t found the time to act on what you learned – this conference will help you answer all the questions you’ve spent hours researching on your own and will help you do the work and execute in our three days together.